Digital Content Specialist full-time

As part of the TRU marketing team, you are responsible for developing, implementing, and analyzing paid social media and content marketing campaigns that drive brand awareness, web traffic c, media coverage, lead generation, and loyalty. You strategize with project teams to plan, create and publish information pertaining to TRU on a variety of digital media channels, in various formats, while ensuring that key strategic and brand messages are consistent and communicated effectively to target audiences. You have a deep understanding of analytics as well as creative best practices and content nuances, in order to drive strategy and track and measure success.