Under the direction of the Manager of Web Strategy, this position participates in planning, designing, developing, and implementing web strategies for the TRU web site.  By developing and maintaining style guides, this position ensures TRU's online graphic and web guidelines are implemented correctly and effectively.  This position works to increase the appeal, functionality, user-experience and accessibility of TRU web properties.

As a member of the Marketing & Communications team, this position understands, advances and supports members of the team in meeting overall institutional MarCom strategies and priorities, within a web and online context.

MAJOR DUTIES & RESPONSIBILITIES

1. Design, develop and maintain TRU web properties.
2. Develop templates for use in TRU's content management systems.
3. Design, propose and deliver web site structure, wireframes, mockups, creative concepts, images, graphics and other visual displays.
4. Provide coaching, guidance and oversight to ensure TRU's graphic guidelines and visual identity is implemented correctly and effectively online.
5. Utilize data to support evidence-based enhancements to content, information architecture and design using website analytics, competitive analyses, usability and focus group feedback, and similar research methods.
6. Design and execute marketing and communications campaigns and strategies.
7. Develop and maintain web design standards, style guides and user manuals for web development and interface design.
8. Analyze customer needs in order to design and implement technical solutions in line with department and university goals.
9. Maintain a high level of quality customer service standards in dealing with and responding to questions and problems including development and delivery of technical training.
10. Ensure the website is a showcase for TRU's brand.
11. Evaluate and demonstrate new web technology as it becomes available for the purpose of determining how these can benefit TRU.

REPORTS TO
Manager, Web Strategy

QUALIFICATIONS

EDUCATION

• Bachelor's degree in a relevant discipline

EXPERIENCE

• Five (5) years' related experience, including:
  • 3 years of Graphic User Interface Design
  • Hand coding of HTML, CSS, JavaScript, JQuery
  • Adobe Creative Suite, Sketch, Sublime Text and other modern web development tools
  • Maintaining websites and applications that use PHP utilizing MySQL
  • Using Google Analytics

SKILLS, KNOWLEDGE OR ABILITIES RELATED TO THE JOB

• Demonstrated ability to develop responsive web solutions that are supported by different browsers, devices and platforms
• Proficient at designing visually attractive page and site mockups that are brand-focused and user-centric
• Competent at converting page mockups into functioning sites using HTML, CSS and JQuery
• Knowledge of current and emerging web design, web-based marketing and UI/UX standards
• Demonstrated ability to create graphics that meets current industry standards in communication design, accessibility and usability
• Skills in graphic design and front-end web development
• Organizational skills, including ability to participate in complex projects, set and meet timelines, and focus on institutional objectives
• Advanced interpersonal skills, including verbal, written and presentation skills
• Adept at working effectively in teams with members possessing diverse skill sets, experience and ways of working
• Understanding of website metrics, data analysis, behavioral analysis and reporting tools
• Knowledge of standard search engine optimization techniques
• Ability to facilitate training and coaching

WORKING CONDITIONS

• Sitting at desk and computer for long periods of time
• General office conditions