Due to exponential growth, PNI Digital Media is looking for a Senior Marketing Specialist to join the Vancouver Marketing team.

Senior Marketing Specialist

The Senior Marketing Specialist plays a vital role in supporting PNI’s clients marketing initiatives by planning and executing integrated marketing campaigns and programs.

Duties and Responsibilities

• Supporting business decisions by providing product, industry, market, and competitive analysis reports
• Analyzing PNI’s clients’ websites sales performance, usability, competitiveness, and marketing effectiveness
• Reviewing, summarizing, and analyzing customers feedback reports
• Working with Marketing Manager and Product Managers to identify product and marketing opportunities
• Supporting Marketing Manager in launch plans and client facing presentations
• Build and maintain excellent relationships with internal and external stakeholders
• Coordinating and supervising production, execution, and implementation of creative online marketing campaigns and promotions
• Tracking campaigns and preparing performance analysis reports of post campaigns
• Building and managing relationships with internal teams: creative, development, and sales and account management
• Assisting in writing creative copies and maintaining and updating content for clients’ websites
• Assisting in market research and writing creative briefs
• Documenting and creating a library of competitors marketing activities
• Assisting in creating an internal marketing schedule
• Maintaining and updating marketing schedules of PNI’s clients
• Assisting Marketing Manager in implementing process improvement initiatives

Skills and Qualifications

• Bachelor’s Degree or Diploma in Marketing
• Minimum of 2 years digital marketing work experience
• Strong knowledge of marketing principals
• Strong Google Analytics and product performance reporting skills
• Ability to and experience in driving business strategy, product roadmaps, market requirements, and marketing campaigns
• Competency in SEO and social media best practices
• Extremely well organized, detail oriented, creative, and energetic
• Ability to work under pressure and meet tight deadlines
• Strong writing and verbal communication skills
• Agency experience is an asset
• Retail experience is an asset
• Excellent Excel, PowerPoint, Word, and Outlook skills