Based out of our Vancouver Retail Group Administrative office and reporting to the Vice President of Vancouver Retail, the Marketing Manager will facilitate the sales of Mercedes-Benz, smart and Sprinter vehicles by promoting the company to the Greater Vancouver market through advertising and event promotion in conjunction with an external advertising agency.

Responsibilities:

• Identify, develop, and evaluate tactical marketing strategy, based on knowledge of the VRG objectives, market characteristics, and cost and markup factors


• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment


• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with an external advertising agency and other various vendors


• Coordinate advertising activities for all Passenger cars and Commercial vans, and Fixed Operations


• Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities
• Negotiate contracts with vendors and distributors in conjunction with the National Procurement Department


• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends


• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers to market products and services


• Advise business and other groups on local and national factors affecting the buying and selling of products and services


• Initiate market research studies and analyze their findings


• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand


• Conduct economic and commercial surveys to identify potential markets for products and services


• Manage all CRM activities, update regional website as needed, work with the Business Development Centre on departmental campaigns

Requirements:

• University degree in business administration and marketing


• 7-10+ years of experience in marketing, preferably with an automotive retailer


• 3-5 years of experience in a managerial/supervisory role in a marketing department


• Strong communication, presentation and relationship-building skills


• Strong knowledge of sales and marketing principles and processes


• Knowledge of media production, communication and dissemination techniques and methods


• Excellent knowledge on social media techniques


• Critical thinking, strong decision making, ability to organize and coordinate multiple projects


• Excellent analytical, research and presentation skills


• Advanced computer skills (MAC, Powerpoint, Word, Excel)


• Enjoy working in a fast-paced environment with the ability to effectively manage multiple priorities


• Ability to work independently and make decisions


• Experience in tracking and controlling budgets


• Valid Class 5 driver’s license for local travel with a clean driver’s abstract


• Ability to communicate (verbal and written) in Cantonese/Mandarin would be an asset