POSITION OVERVIEW:

As an indispensable member of the growing Marketing team, you will play a core role in the messaging and positioning of our core product – Auto Audience Network™ (AAN). You will leverage your strong relationships with internal stakeholders from Marketing, Sales, Product Management and Digital Media team to understand, develop and translate features of our products/services into sellable benefits that set us apart in the marketplace. Under the general guidance of the Director of Marketing, you will take ownership in the creation of all mid-funnel marketing materials, as well as to provide regular reporting of market research, trends and competitor analyses.

WHY SSM:

Our progressive, collaborative culture rewards hard work and initiative. We adopt a collective approach to building an industry-leading digital media technology company and empower our staff members to participate in creative and meaningful ways. So join us on our mission – you will be part of an exciting journey!

• Open door policy where your opinions are heard and valued
• Leading edge equipment
• Meaningful merit increases and performance bonuses
• RRSP Matching
• 100% employer paid group benefits, including MSP premiums
• Transit Subsidy
• Paid Gym Membership
• Monthly company sponsored social events
• Free fruits and drinks – all day long!

KEY ACCOUNTABILITIES AND SUPPORTING TASKS

Key Accountability - Product Positioning and Messaging

Supporting Tasks

• Collaborate with Product Management counterparts to develop expert understanding of the function, value and competitive differentiation of SSM’s products and services
• Translate technical capabilities into customer benefits
• Develop product messaging and core positioning that differentiates SSM’s products in the market
• Ensure all mid funnel customer-facing assets are sufficiently prepared to communicate the value proposition SSM’s products and services

Key Accountability - Market Research and Insights Gathering

Supporting Tasks

• Analyze competitive and complementary products to drive strategy and positioning
• Research industry trends and gather customer input to identify customer-perceived value and enhancements to current features and functionality
• Research new and prospective customers through analysis of relevant marketing data and competitive business information
• Conduct interviews to quantify market trends, threats and changes in the market.
• Provide focused, market-driven feedback to the Product Management team on product and solution directions

Key Accountability - Sales & Marketing Operations

Supporting Tasks

• Create product collateral and sales enablement materials to support sales efforts
• Prepare and coordinate with internal stakeholders on product introductions and updates
• Support various marketing programs, including: webinars, regional events and trade show messaging
• Assist marketing team with collateral development, sales enablement, and product/service-related marketing programs

PERFORMANCE STANDARDS:

Success in this role can be defined by the attainment in metrics related to: conversion rates from Lead to MQL, MQL to Opportunities, and Time to close.

EXPERIENCE AND EDUCATION/TRAINING

Must Haves:

• Post secondary education in Marketing, Communications or related discipline
• At least 3 years of professional Marketing experience in a technology company
• Experience conducting customer and prospect interviews

Nice to Haves:

• Certificate in Pragmatic Marketing – Foundations, Marketing & Launch
• Experience working in a B2B marketing space
• Experience researching, designing and developing market content

ENABLING COMPETENCIES:

• Advanced knowledge of Hubspot marketing automation system
• Working knowledge of Microsoft Office Suite and Google Productivity software.
• Ability to grasp and translate technical concepts into clear market propositions for materials
• Ability to translate conversations into analytical and quantitative thought processes
• Proven ability to effectively summarize and distill large quantities of information in a deadline driven environment
• Excellent track record in developing effective relationships with stakeholders at all levels
• Demonstrated competence driving continuous improvement and operating with flexibility
• High level of resourcefulness, with a positive can-do attitude and demonstrated success working independently with limited supervision
• Solid problem solving skill to thoroughly evaluate situations, identify root causes and come up with creative solutions