Job Title - Product Marketing Manager

Company Profile:

Join one of the fastest growing companies in Canada and a four-time PROFIT 500 ranked organization (2017, 2016, 2015, 2014). LawDepot is the most advanced publisher of web based do-it-yourself legal documents. Using a unique step by step method, LawDepot simplifies the process of creating a customized legal document. LawDepot products cover all facets of the legal industry including: Estate Planning, Family Law, Real Estate, Business and Human Resources. Over four million satisfied customers have trusted LawDepot to solve their legal needs. LawDepot attracts over two million monthly visitors and is the 5,000th largest website in North America.

Position Overview:

LawDepot.com is currently expanding and looking to recruit a Product Marketing Manager in Edmonton, Alberta. In this role, you will be responsible for leading the creation of interactive web products and services that are helpful, easy to understand and a pleasure to use for our 20 million plus yearly visitors. This is a full time permanent position, working 37.5 hours per week.

Primary Responsibilities:

• Lead a team of Product Specialists working to develop interactive product questionnaires that customers fill out to create customized legal documents
• Build, prioritize and execute against the product roadmap
• Collaborate with our Legal and Design departments to drive growth of key performance indicators (conversion rate, revenue, subscription renewals)
• Develop innovative strategies for increasing user engagement and retention
• Assess the viability of potential projects, services and features
• Mentor team members to develop a high-performance culture
• Gather and sort through quantitative and qualitative data to determine problem areas and opportunities for improvement across products

Knowledge and Skill Requirements:

• Post-secondary education in Marketing, Communications, Writing, Business, Law or other relevant fields
• Experience in product marketing, management or digital marketing
• Ability to communicate complicated information in a succinct way that all users can understand
• Sound judgment and decision-making abilities
• Excellent written and verbal communication skills
• Ability to manage relationships and collaborate with multiple subject matter experts
• Understanding of consumer psychology, online marketing and conversion optimization
• Knowledge of law and legal matters would be an asset
• Working knowledge of design best practices would be an asset

Why you should join the LawDepot team:

• Excellent total compensation package
• Comprehensive health and dental benefits, plus an additional Health Care Spending Account
• Flexible work hours
• Paid vacation plus bonus personal days
• Access to continuous learning opportunities, including a subscription to LinkedIn Learning
• Company share plan
• Free weekly catered lunch for the entire office
• Casual work environment