Marketing Specialist contract

The Marketing Specialist develops and implements a comprehensive marketing strategy for the college that results in meeting the enrollment targets of programs and courses; Reporting to the President, this position provides direction and support in managing media advertisements and developing marketing materials Create and maintain an annual marketing strategy including timeline of marketing activities and key performance indicators. Manage all media advertisements for program promotions and events including contracting with graphic design and photography specialists. Develop print materials including displays, posters and NEC viewbook and maintain a distribution system to meet the need for program promotion.Coordinate marketing special events including an annual career fair and open house, manage associated budgets. Maintain a professional and current NEC website and social media presence and undertake an on-line advertising campaign. Create regular NEC newsletters announcing initiatives, connecting to alumni and coordinate distribution to key community contacts