Marketing/ E-Commerce Specialist full-time
Location: Burnaby, BC
Company Name:
Urban Barn
(https://www.urbanbarn.com/)
Category:
Marketing
Urban Barn is looking for a Marketing/E-Commerce Specialist based out of our Home Office in Burnaby, BC.
The Marketing Specialist will be responsible for working cross functionally with brand, marketing and creative to develop content for a seamless Omni-Channel customer journey.
What You Will Do:
- Collaborate with the creative team and E-Commerce team on the visual execution of creative ideas, cultivate dialogue for improved efficiency and impact
- Act as the liaison between the marketing department and advertising agency/digital agency on the online advertising campaigns' creative and media plans
- Content strategy development that aligns messaging with personas to attract, convert, and retain online customers via email and website
- Create and execute email quarterly marketing campaign strategies
- Collaborate with E-Commerce department for updating and managing the website with the goal to increase the conversion rate and online sales
- Continue working to optimize online customer experience
- Research and reports on the competitive online/digital landscape, highlighting industry and experiential leaders and identifying areas of opportunity
- Collaborate with implementation team to design and execute new website platform and marketing cloud
Who You Are
- Thrive in a fast-paced environment because of your outstanding communication skills, positive attitude and the ability to juggle competing priorities
- Understand online business strategy, have worked with all social media platforms, you love e-commerce marketing and understand customer engagement
- You are all about initiative, reliability and having a high level of ownership, but you also know when to reach out and ask for guidance
- Well-organized and detail oriented; you like making plans, following through and following up
- Self-motivated and work well independently, as well as in a team
- Developed communication skills; both written and verbal; can adjust style to audience
What You Bring
- Minimum 2 years’ experience in marketing, graphic & web design and/or e-commerce management
- Post-secondary education in a discipline relevant to Marketing/E-Commerce
- Solid understanding of Omni-Channel in a retail environment
- Intermediate understanding of internet technologies, including HTML, URLs, and content management systems
- Coding experience is considered an asset
- Solid understanding of digital marketing, email marketing and online customer acquisition
- Proficient in the Adobe Creative Suite, Google Business and Google Analytics
- Working knowledge of up-to-date search engine optimization techniques considered an asset
Why Join Urban Barn
- We offer a fun work environment with a Canadian-owned-and-proud-of-it company
- You’ll be surrounded by really cool furniture, home décor products and really cool people
- Our people get many opportunities to grow their careers in the retail furniture and home decor industry
- Generous product discount plan
- Competitive benefits package
- Did we mention you’ll get a chance to work in a fun place? ….. Some things are worth repeating
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