Marketing Coordinator full-time

ROLE STATEMENT:

Reporting to the Manager, Sales & Marketing - Canadian Division the Market Research Analyst will provide support in the areas of client-facing events, internal and external communications, market research, mailing list co-ordination, database management and other market-positioning activities.

SPECIFIC ACCOUNTABILITIES:

• Work closely with members of the Marketing team and practice leaders to execute marketing initiatives that align with the overall firm and sector business plan
• Assist the Business Marketing team in all aspects of event management logistics, including critical path development, invitation development and distribution, registration management, seating plans, event team liaison, list management/creation, presentation development, and other related support as needed
• Ability to apply, review and edit materials to ensure content produced is of high quality, with consistent use of Calfrac Well Services guidelines applied throughout all written and oral communications
• Support the public relations team to develop timely and integrated media campaigns
• Communicate regularly with colleagues in the Business Marketing group to provide updates on projects, lessons learned and create a cohesive go-to-market approach
• Ability to draft content for a variety of internal and external communications, newsletters, online and print advertising, as well as event invitations
• Collaborate with the design team to develop marketing collateral such as thought leadership, event invitations and promotional materials
• Work closely with the online marketing team to maintain and update the Calfrac Well Services Canada website
• Post resources to the internal portal and a variety of databases to enhance knowledge sharing with Calfrac Well Services practitioners
• Assist in the research and approval process of sponsorship activities to ensure all risk, independence and branding guidelines are met
• Process and track the payment of invoices to ensure vendor payments meet all deadlines
• Work alongside the marketing manager to develop and execute social media campaigns using resources such as LinkedIn, Twitter, etc.
• Provide metrics and report on the performance of marketing campaigns and external events to the necessary stakeholders
• Work with marketing managers and the research team to conduct ongoing competitive intelligence and external market research
• Assist with the creation and deployment of client surveys through various software applications
• Manage client lists for mailing and other market-facing activities using contact management system and Microsoft Excel
• Research, source and place orders for promotional merchandise
• Assist members of the Business Marketing team with a variety of projects, as required

KEY ATTRIBUTES AND COMPETENCIES:

• Professional and dedicated individual with the right attitude to manage and organize the administration function for a multi-disciplinary team
• Unconditional commitment to customer service and meeting performance standards
• A highly energetic, self-starter with the ability to work in a fast paced environment that is deadline driven; more importantly is centered on providing quality information
• Excellent interpersonal, relationship-building, and verbal and written communication skills
• Comfortable in a time-sensitive, project driven, team based environment
• Ability to challenge assumptions backed by a strong business acumen and strong interpersonal skills
• Strong organizational, analytical and research skills
• Excellent communication skills with a customer service orientation and an ability to work well with all levels of the organization
• Ability to handle multiple projects and priorities with a high attention to detail
• Able to thrive in a rapidly changing environment
• Team player with the ability to conduct work with utmost confidentiality and professionalism
• Works and inspires others to work at high performance levels
• Positive, pro-active, enthusiastic, independent individual

EDUCATION AND EXPERIENCE:

• College diploma in Marketing or equivalent course of study
• 5+ years experience in a progressive role
• Strong working knowledge of Microsoft Office Suite
• Knowledge of Oil & Gas industry considered an asset