Marketing & Communication Specialist full-time
CONTEXT:
The Canadian Breast Cancer Foundation is the leading community-driven organization in Canada dedicated to creating a future without breast cancer. Our investments in innovative and relevant research and education have led to progress in breast cancer prevention, diagnosis, treatment and care. Since 1986, we have been at the forefront of a nationwide movement supporting and advocating for the breast cancer community.
At an operational level, the Foundation carries out its work across Canada through the efforts of its five business units and their staff and volunteer resources: four regional offices in Atlantic Canada, Ontario, Prairies/NWT and BC/Yukon, and one Central Office in Toronto. Each of the five business units of the Foundation has defined roles and responsibilities within a shared-services organizational structure, maximizing operational efficiencies and delivery of consistent nation-wide messaging.
The Canadian Breast Cancer Foundation (BC/Yukon Region) carries out its mission through its own provincial Board of Directors, its volunteer-led regions across British Columbia, and its volunteers and staff.
POSITION SUMMARY:
A skilled multi-tasker and experienced writer, the Marketing & Communication Specialist supports the development, implementation, maintenance, and evaluation of the BC/Yukon Region’s overall marketing, communication and public relations functions and strategies, and provides marketing and communication-related support to the Region’s Fund Development, Health Promotion, Volunteer and Community Relations departments and the Region’s Run team.
RESPONSIBILITIES:
•Facilitates the development of a positive image, reputation and awareness of the Canadian Breast Cancer Foundation among all constituents
•Supports Manager/Director, Marketing & Communication, in the writing, production and dissemination of the Foundation’s collateral materials, including news releases, fact sheets, media kits, advertising copy writing, brochures, reports, and more
•Supports the marketing and communication activities of all BC/Yukon Region departments: Fund Development, Volunteers, Community Relations, Run for the Cure, Health Promotion, Grant Allocations, etc.
•Assists in the development and execution of promotional plans in support of all BC/Yukon Region departments
•Acts as a media liaison for all media relations, including the Canadian Breast Cancer Foundation CIBC Run for the Cure, by writing, preparing and distributing media releases, coordinating media interviews as needed and preparing briefing documents for spokespeople
•Writes and prepares evaluation documents after each marketing/communication campaign or initiative
•Writes and prepares presentations, speaking notes and messages of greeting for Foundation spokespeople and representatives
•Writes advertising copy for posters, print/online media ads etc.
•Edits Foundation-wide copy
•Keeps apprised of media issues in the area of non-profit, cancer/breast cancer, etc.
•Maintains a working knowledge of the website content management tool and prepares new/updated content to the region website as needed.
•Provides editorial and project management support to the Manager, Marketing & Communication for the Region’s annual report and other collateral materials
•Prepares all content for the Region’s newsletters (print and electronic) and coordinates distribution
•Supports preparation of content for social media campaigns for events and fundraising initiatives (Facebook, Twitter, YouTube etc.)
•Supports the development and implementation of region-wide communication support systems, including collateral and the creation of standards for e-mail and voice mail messages
•Maintains department files and filing system
•Maintains and manages the distribution and quantity/tracking of the region’s swag
•Performs other duties, as required.
REQUIRED QUALIFICATIONS AND ABILITIES:
Qualifications
•University degree or equivalent in related subject area
•2-4 years’ proven marketing/communication experience
•Excellent oral and written communication skills in English, including presentation and interviewing skills
•Comfort with technology and related software, including MS Office and web-based applications
•Some print production knowledge
•Organizational, analytical and logistical support skills
•Good organizational skills and multi-tasking ability.
Abilities
•Ability to develop an understanding of the breast cancer environment and the Foundation’s role in it
•Ability to work independently as well as collaboratively within a high-energy, service-oriented team environment comprised of staff and volunteers
•Strong problem-solving skills and ability to exercise sound judgment
•Organizational, analytical and logistical support skills
•Ability to succeed under pressure and achieve quality results in a fast-paced environment
•Ability to build and sustain positive mutually supportive relationships
•Excellent interpersonal skills
•Collaborative working style
•Sound judgment and ability to maintain confidentiality
•Willingness and ability to grow with evolving job criteria and challenges.
DESIRABLE QUALIFICATIONS AND ABILITIES:
•Knowledge of HTML and content management software
•Experience in non-profit and/or fundraising environment an asset
•Intermediate skills in Adobe Creative Suite (Photoshop, Indesign and Illustrator).
CONDITIONS OF EMPLOYMENT:
Standard workweek is 35 hours, over 5 days, representing 8 hours at the office daily including a daily one-hour unpaid break. Some additional work outside the regular work day is expected for evening and weekend meetings and attendance and participation at special events.
NOTE:
CBCF BC/Yukon Region policy on working hours and compensatory time specifies compensatory time arrangements. All employees are guided by this policy.