Job Title - Market Research Analyst

Company Profile:

Join one of the fastest growing companies in Canada and a four-time PROFIT 500 ranked organization (2017, 2016, 2015, 2014). LawDepot is the most advanced publisher of web based do-it-yourself legal documents. Using a unique step by step method, LawDepot simplifies the process of creating a customized legal document. LawDepot products cover all facets of the legal industry including: Estate Planning, Family Law, Real Estate, Business and Human Resources. Over four million satisfied customers have trusted LawDepot to solve their legal needs. LawDepot attracts over two million monthly visitors and is the 5,000th largest website in North America.

Position Overview:

LawDepot.com is currently expanding and looking to recruit a Market Research Analyst in Edmonton, Alberta. Working in the Marketing Department, you will be responsible for conducting research and reporting on our users, our competitors and the market as a whole. You will identify opportunities by running surveys, completing user testing and thoroughly documenting trends in the industry. This is a full time permanent position, working 37.5 hours per week.

Primary Responsibilities:

• Conduct research on overall industry developments
• Monitor and report on changes to competitor websites
• Communicate and summarize research findings to all interested team members
• Utilize your research to help plan projects, including the creation and updating of online products
• Use a variety of research methods to gain insights into the motivations and behaviour of our current and prospective users
• Design survey questionnaires and coordinate user testing
• Gather and sort through quantitative and qualitative data to make suggestions that inform design and product decisions
• Work with the IT department to efficiently utilize monitoring tools

Knowledge and Skill Requirements:

• Post-secondary education in Marketing, Business, Communications or Research related fields
• Excellent planning, assessment and organizational skills
• Advanced understanding of different research methods and their applications
• Ability to work independently on a variety of projects simultaneously
• Excellent written and verbal communication skills
• Knowledge of product design and online marketing best practices is an asset

Why you should join the LawDepot team:

• Excellent total compensation package
• Comprehensive health and dental benefits, plus an additional Health Care Spending Account
• Flexible work hours
• Paid vacation plus bonus personal days
• Access to continuous learning opportunities, including a subscription to LinkedIn Learning
• Company share plan
• Free weekly catered lunch for the entire office
• Casual work environment