The Marketing Manager is responsible for developing and executing marketing strategies for Manheim markets and locations within an assigned region. He/She leads the development of strategic marketing campaigns to deliver results against established objectives for Manheim and its customers. The Marketing Manager works closely with market, location and corporate personnel to gain alignment on Marketing business plan objectives and deployment of resources consistent with overall company strategy.

• Strategic Planning
• Lead the development of a marketing strategy and annual plan for the location, informed by:
• Market and location objectives
• Situation analysis and opportunity assessment
• Evaluation of relevant data (transactions, market trends, competitive intelligence, etc.)
• Overall Manheim company priorities
• Lead the development of marketing campaigns to activate the marketing plan at each location, including key sale events, major promotions, new program/product launches and prioritized new business opportunities as they arise during the year.
• Lead the development of campaign objectives that are aligned to expectations of customers and auction location leadership.
• Ensure alignment of location-specific plans with overall Manheim Marketing strategy, best practices and brand guidelines.
• Recommend marketing spend needed to accomplish objectives and collaborate with market and location leadership to secure approval of spending plans.
• Marketing Execution
• Oversee implementation of marketing plans and individual campaigns Manage workload and expenses to ensure projects are delivered on time and within budget.
• Work with consulting/campaign management personnel to identify customer target lists for campaigns. Clearly define customer outreach tactical plans, including how Manheim personnel will engage customers to achieve campaign objectives.
• Prove and communicate post-campaign ROI results and metrics vs. established goals.
• Consistently assess performance results of marketing plans and provide recommendations on adjustments as needed.
• Provide executive marketing dashboard to market leadership based on key marketing plans and campaign objectives.
• Collaboration
• Serve as single point of contact for location for marketing needs, including consulting/data requests and creative services projects.
• Proactively communicate with key stakeholders, including location leadership corporate Marketing leadership and Sales leadership.
• Understand local needs and business dynamics, and ensure good execution of marketing plans.
• Participate in Market Leadership meetings and planning sessions, at the discretion of the Director of Marketing.
• Collaborate with peers to ensure adoption of best practices and implementation of priority projects at assigned locations.

Key Responsibilities:

• Evaluates and pursues new initiatives and opportunities based on their fit with broader strategies
• Utilizes industry, division, market and other external business factors when making decisions
• Generates and champions innovative ideas and opportunities to improve one’s area
• Fosters an environment that encourages others to suggest new ideas and try new things, even when uncomfortable
• Anticipates future changes and makes contingency plans
• Supports others in embracing and effectively navigating change
• Incorporates feedback from customers to improve customer service
• Identifies and anticipates customer requirements, expectations, and needs
• Ensures that customer issues are resolved in a timely manner
• Brings together customer stakeholder groups from across the enterprise to add value
• Maintains and nurtures trusted advisor, consultative relationships with customers
• Discourages “us versus them” thinking
• Appropriately involves others in decisions and plans that affect them so there are no unnecessary surprises
• Seeks to understand and address the concerns and interests of others with diverse or opposing viewpoints, even when uncomfortable
• Addresses and resolves conflict directly and constructively
• Builds and cultivates relationship networks across the organization
• Clarifies expectations and holds people accountable
• Delegates assignments to the appropriate level
• Prepares realistic estimates of resource requirements (e.g., project budget, headcount) needed to accomplish team or work group objectives
• Addresses problems and obstacles to help move work forward in a timely manner
• Sets high standards of performance for self and others
• Celebrates and rewards achievements of others
• Demonstrates urgency around issues and activities that drive the business; avoids unnecessary activities
• Expresses oneself effectively (e.g., verbal, written, email, presentations, meetings)
• Listens actively to others so that they feel heard
• Communicates contrary opinions and difficult messages
• Encourages others to share information and viewpoints frankly and openly
• Asserts positions and ideas with confidence and enthusiasm
• Demonstrates an appropriate level of executive presence and composure
• Seeks and applies feedback to enhance self and/or team performance
• Learns from experiences, including successes, setbacks, and/or resistance
• Identifies the qualifications required for successful job performance
• Provides direct, honest, timely feedback to others, even if uncomfortable
• Coaches others in identifying, planning and executing development goals and objectives

Qualifications

• Bachelor’s Degree preferred in a marketing or communications discipline (e.g. Marketing, Communications, Advertising, Business)
• Minimum 5-7 years of hands-on marketing experience preferred, with a focus on strategic planning, campaign development and local execution. Demonstrated experience in the areas of: customer targeting/use of CRM platform, collaboration with multiple stakeholders, and working with a regional and local client base to activate marketing plans across a variety of communication tactics. Ability to work through others to achieve objectives, regardless of reporting relationships.
• Highly organized, strong attention to detail, ability to multitask while meeting deadlines and work within budget
• Technical skills combined with an analytical approach highly beneficial
• Strong presentation and communication skills
• Social Media marketing and awareness campaigns
• Email targeted marketing
• Successful and proven project management experience
• Large scale advertising campaigns with proven results
• Digital marketing
• Database marketing
• CRM Experience (ideally Salesforce.com)
• Recent experience with web analytics tools
• Excellent working knowledge of Excel and MS Office suite
• Office work environment, ability to sit and or stand for prolonged periods of time.
• Travel: 20%