Email Marketing Specialist (Franchise Support) full-time

In the Email Marketing Specialist role, you will be accountable for the execution and optimization of the email marketing strategy in support of lead-generation objectives for online media, and in support of our retail franchise network.

Key Objectives

• You will lead the execution and optimization of email messaging and design, to support lead-generation objectives for online media and retail centers throughout the email program
• You will launch weekly email campaigns according to the national media plan, and individual retail requirements
• You will support the Digital Marketing Team (hereafter call the Team) in the deployment of campaigns while maintain consistency and quality assurance
• You will create monthly reports of post-campaign results, with analysis and recommendations
• You will work on the optimization and integration of the email marketing program through creative and calculated innovation

In more details, you will:

• Build and deploy national and regional campaigns according to established best practices
• Administer A/B testing for email campaigns that target online and retail promotions
• Create, Evolve and Test email templates design to ensure they’re optimized across multiple platforms and environments and across the various campaigns
• Develop and implement a messaging strategy that enhances appeal and engagement with consumers
• Make sure the quality assurance measures are respected, prevent related technical issues from re-occurring, and immediately resolve and support any email or program technical issues
• Provide program support to the retail franchise network, including service inquiries and resource center
• Generate engaging copy for national media including editorial pieces, social media, and landing pages
• Present monthly performance metrics, key findings, and recommendations

Skillset and Experience

• Bachelor’s degree in Marketing preferred
• Minimum three years of experience in an email or digital marketing role
• Experience working with enterprise-level marketing tools, an asset (IBM Watson, Salesforce Marketing Cloud, Adobe Campaign, Responsys, StrongView)
• Excellent knowledge of email marketing best practices and email legislation (CASL and CAN-SPAM)
• Understanding of HTML with a strong ability to design or modify email template designs and landing pages
• A flare for copywriting with the capability to write dedicated consumer, and business-focused messaging
• Experience with Dreamweaver and Adobe InDesign
• An understanding of databases, segmentation, filters, and CRM integration
• Experience with A/B testing strategy and methodology
• Strong knowledge of dynamic content, segmentation, and email deliverability
• An open communicator that’s capable of challenging the status-quo, and ability to drive and implement change, and best practices
• Ability to read and write in French and Spanish would be considered an asset

If the above description sounds like you, and you share our values of Teamwork, Integrity, Respect, Dedication, and Fun, then we want you on our team!

Our cultural norms are what makes us Expedia:

We believe in being Different. We seek new ideas, different ways of thinking, diverse backgrounds and approaches, because averages can lie and sameness is dangerous. Because of this belief, our norms aren't rules or universal at all corners of our company. But they are important to our identity and how we work together. Like our company, these norms will evolve.

We are Transparent. We communicate openly and honestly, at all levels, upwards, sideways and downwards. We surface difficult issues quickly, we act, we learn.

We organize for Speed. We seek to gather data as fast as possible, and move. Speed allows us to make mistakes and constantly improve.

We believe in the Scientific Method. Everyone’s ideas are equal in the face of hard data. We use data to guide but not define our actions.

We Lead Humbly. Our leaders serve their teams. None of us has all of the answers, but we are curious and we are always looking to learn. Though our leaders take their responsibilities to our business and their teams incredibly seriously, they never take themselves too seriously.

We act as One Team. We look to optimize for the greater good, not just our own, or even our own teams' interests. We are actively interested in the success of others.

The projects you work on at Expedia will improve the experience of millions of travellers worldwide and help connect people through the power of travel.