We’re looking for an Email Marketing Manager to join our fast-paced, results-driven Demand Generation Team. If you have a passion for database segmentation, elegant copy, increasing open rates, and nurturing leads in an extremely fast-paced environment, then we want to hear about it!

As the Email Marketing Manager, you will be responsible for strategic and tactical execution of enterprise-focused, B2B email nurturing programs and campaigns. Success is measured across many criteria, including deliverability, open rates, CTRs, lead stage conversion and ultimately email-influenced revenue. This role works cross-functionally with teams including Marketing Automation, Design, Content, Lead Development and Revenue Operations.

Responsibilities:

• Develop and lead the execution of a highly targeted email marketing strategy for HootSuite Enterprise, HootSuite University and other programs or business units as required
• Design highly targeted, multi-touch email nurture programs based on multiple segmentation criteria, including region and language
• Improve the operational process of campaign creation, execution and analysis
• Track and optimize key performance indicators, including managing nurture campaign analytics such as open rate, CTR, lead velocity and influenced revenue
• Oversee ongoing testing and optimization programs including incorporating learnings from campaign analysis
• Ensure email communication compliance with global anti-spam and privacy legislation
• Conduct rigorous quality assurance testing on emails prior to deployment
• Manage the team responsible for coordinating email campaigns

Required Skills & Experience:

• Three years’ experience in a global B2B email marketing and project management role
• Bachelor’s Degree in Business Administration, Marketing, Communications, or equivalent work experience
• 3+ years experience in online A/B/n testing and conversion optimization
• Exceptional organizational skills and ability to meet tight deadlines
• Experience directly and indirectly managing cross-functional teams
• Exceptional team player with the ability to work cross functionally to achieve results
• Familiarity with marketing automation and CRM systems with preference given to Marketo and Salesforce
• Proven success in creating and delivering integrated, inbound marketing campaigns
• Strong organizational skill with attention to detail and focus on quality of results
• Strong analytical skills with the ability to operationalize results based on
• Exceptional copywriting and editorial skills
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment

Bonus Assets:

• Ability to thrive and laugh under pressure
• Habitually exceeds expectations
• Enjoys dynamic, high energy environments