Director of Marketing

(one year Maternity Leave replacement starting June, 2017)

Knowledge Network Corporation is British Columbia’s viewer-supported public broadcaster. Knowledge Network offers commercial-free documentaries, arts, culture, and children’s programs from around the world.

We are seeking an experienced, results-oriented Marketing leader to develop a marketing strategy that builds audiences, subscribers and donors for Knowledge Network. You will promote our trusted, quality programming and services on multiple platforms – television, web, mobile and print – as well as on social media.

Key Responsibilities:

• Collaborate with colleagues on the Knowledge Management Team to develop and execute an integrated marketing plan that supports the goals of our strategic and business plans
• Collaborate with other departments (Communications, Brand, Programming, Web Channels and Fundraising) to develop and execute creative campaigns that promote our brands with measured results
• Capitalize on the targeting marketing capabilities available on our redesigned website
• Provide leadership to direct reports (Marketing Associate, Arts & Information Editor and Marketing co-op student)
• Utilize website analytics and broadcast ratings to monitor and evaluate marketing activities; measure return on investment
• Develop and manage budgets for the Marketing department
• Provide end to end project management of all marketing initiatives

You have:

• A degree or diploma in marketing and 8+ years of experience in cross-platform marketing, demonstrating exceptional skill in brand management and campaign development
• Solid understanding of broadcast, online and social media spaces, and analytics tools
• Proven results in effectively executing consumer-focused marketing campaigns
• Excellent organizational skills and proven success in managing and inspiring a team
• Experience in successfully developing internal and external relationships