What you'll be doing

• Leading and planning MEC’s email marketing programs including personalized and triggered programs.
• Developing, executing, analyzing and optimizing email programs to acquire new customers and improving customer retention and lifetime value.
• Planning, coordinating and executing campaigns that grow MEC’s email opt-in list and customer preferences in line with Canada’s Anti Spam legislation and MEC’s privacy policy.
• Coordinating email deployments and managing deliverability issues with MEC’s Web Content team.
• Creating, updating and distributing email program analytics reports.
• Leading and planning selected digital marketing programs.

What you need to do it well

• College program or Bachelor's degree with a specialization in marketing or digital marketing.
• 5-7 years’ experience in Marketing with a demonstrated focus on email and digital marketing.
• Extensive experience developing personalized and triggered email programs is required.
• Experience implementing and/or using marketing automation solutions and email services is desirable.
• Experience in digital marketing such as paid search, ad display and affiliate marketing is desirable.
• Understanding of database tools and processes used to target and generate customer lists.
• Proficiency with Google Analytics to monitor and report on digital marketing performance.
• Proficiency with Excel, especially around creating reports and reviewing data trends.
• Understanding of Cognos or other Business Intelligence tools is desirable.
• Demonstrated ability to interact with different sources of data and develop insights and recommendations from it.
• Excellent written communication skills.
• The ability to work with multiple stakeholders at different levels of the organization.
• Interest in being active and getting outside!

About MEC:

An outdoor retail co-operative, MEC exists to encourage and inspire Canadians to live active outdoor lifestyles. From backcountry trails to city streets, MEC supports a range of outdoor activities, including climbing, hiking, camping, snowsports, watersports, cycling, running and yoga. Well known for selling high-quality well-designed products that offer great value, MEC employs outdoor enthusiasts who possess a strong service ethic to provide its members with an authentic and accessible customer experience. MEC has more than 3.5 million members across Canada, whom it serves through 17 stores in 6 provinces as well as mec.ca and the Shop MEC iPhone® app. Anyone can join MEC by purchasing a $5 individual lifetime membership in the Co-op.