Digital Marketing Coordinator full-time

Digital Marketing Coordinator

Brand Specific Description:

Expedia® CruiseShipCenters® has a need for a talented Digital Marketing Coordinator.

About Expedia CruiseShipCenters:

Expedia CruiseShipCenters provides extraordinary value and expert advice for travelers booking cruises and vacations through its network of 250 retail travel agency franchises. As part of the Expedia, Inc. family of brands, the company’s over 5,000 Vacation Consultants sell a wide range of vacation products including cruises, flights, hotels, vacation packages, tours, excursions and more. The company has been navigating spectacular vacation experiences for customers across North America for 30 years.

Position Overview:

In the Digital Marketing Coordinator role, you will be responsible for creating, executing, proofing, and tracking compelling email marketing campaigns in support of our marketing initiatives across North America. In addition, you will contribute to website content development and ongoing online promotions on Expedia CruiseShipCenters’ and 3rd party sites.

Responsibilities:

• Create, proof, and deploy a variety of email marketing newsletters and website landing pages in support of the overall marketing strategy for both National and Center-level initiatives.
• Research, write, edit, and maintain compelling content for use in email newsletter campaigns, promotional landing pages, webpages, social channels, etc.
• Ensure all content and campaigns produced meet brand standards, follow existing design templates and best practices, and supports the online marketing strategy.
• Liaise with internal and external resources for campaign scheduling, approvals, copy and graphical assets, product requests, edits, translations, etc.
• Prepare campaign invoicing requisitions, backup materials, and supporting metrics to key partners.
• Provide administrative and marketing support for multiple existing programs as needed

Competencies:

• Excellent writing, editing, and proof reading abilities
• Strong computer skills (PC environment) with understanding of Microsoft Office
• Basic knowledge of HTML and web authoring tools (Dreamweaver, Photoshop, CMS platforms)
• Able to manage multiple deadlines at a time and can reset priorities quickly as needed
• Very organized with high attention to detail
• Ability to work both in a team environment as well as independently on multiple projects within project schedules and deadlines
• An understanding of business and marketing principles
• Highly motivated, high energy and enjoys working in fun environment
• A passion for travel and loves to learn
• Experience and Qualification:
• A degree in Marketing or Communications or related discipline.
• 1 year of experience in an Online Marketing role is considered an asset

If the above description sounds like you, and you share our values of Teamwork, Integrity, Respect, Dedication, and Fun, then we want you on our team!

Our cultural norms are what makes us Expedia:

We believe in being Different. We seek new ideas, different ways of thinking, diverse backgrounds and approaches, because averages can lie and sameness is dangerous. Because of this belief, our norms aren't rules or universal at all corners of our company. But they are important to our identity and how we work together. Like our company, these norms will evolve.

We are Transparent. We communicate openly and honestly, at all levels, upwards, sideways and downwards. We surface difficult issues quickly, we act, we learn.

We organize for Speed. We seek to gather data as fast as possible, and move. Speed allows us to make mistakes and constantly improve.

We believe in the Scientific Method. Everyone’s ideas are equal in the face of hard data. We use data to guide but not define our actions.

We Lead Humbly. Our leaders serve their teams. None of us has all of the answers, but we are curious and we are always looking to learn. Though our leaders take their responsibilities to our business and their teams incredibly seriously, they never take themselves too seriously.

We act as One Team. We look to optimize for the greater good, not just our own, or even our own teams' interests. We are actively interested in the success of others.

The projects you work on at Expedia will improve the experience of millions of travelers worldwide and help connect people through the power of travel.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.