Coordinator, Marketing & Community Outreach (Bilingual F/E)

Make a Future – Careers in BC Education

The BC Public School Employers’ Association seeks a skilled and results-driven digital marketing professional to play a vital role in strengthening French education in British Columbia. The Coordinator, Marketing & Community Engagement will leverage their marketing expertise to develop and execute digital strategies aimed at recruiting French teachers (Francophone, French Immersion, and French as a Second Language). This role requires a strong understanding of marketing principles and the ability to implement effective candidate attraction activities to support BC's French language programs.

Reporting to the Senior Manager, Strategic Talent Acquisition, the Coordinator, Marketing & Community Outreach plays a crucial role in attracting French teacher candidates to BC. This is an exciting opportunity to leverage one’s breadth of marketing expertise and contribute to the growth of French education in our province.

The main responsibilities of the job are:

• Branding: Collaborate with the Manager, French Teacher Marketing and partners to develop messaging, coordinate branding strategies, and raise awareness of French teaching careers in BC.
• Marketing & Communications: Coordinate, refine and optimize recruitment and marketing plans to maximize engagement and conversions.
• Web Management & Strategy: Collaborate with the Manager to develop engaging bilingual content for the French teacher microsite.
• Search Engine Marketing (SEM) & PPC Advertising: Manage and optimize paid and organic search campaigns across platforms like Google Ads and Meta.
• Content Creation & Lead Generation: Develop compelling marketing content (video, blog posts, infographics, etc.) and landing pages to generate leads.
• Digital Marketing & Campaign Management: Coordinate social media campaigns, email marketing, and digital advertising to engage and nurture candidates.
• SEO & Analytics: Lead SEO activities to improve organic visibility and search rankings.
• Community Engagement & Support: Monitor the online presence and reputation of Make a Future while responding to candidate inquiries across digital platforms.
• Data Analysis: Analyze marketing data and establish metrics to measure KPIs for web marketing, social advertising, SEO, and PPC campaigns.

Education and Experience

The Coordinator, Marketing & Community Outreach must possess:

• A post-secondary degree/diploma in marketing or a combination of relevant work experience and education demonstrating expertise in digital marketing and communications
• Two (2) – five (5) years of relevant work experience
• Bilingualism in French and English is required
• Proficiency in Microsoft Office software, content management systems, graphic design applications, and marketing software
• Experience working in the public sector and direct experience in the K-12 sector is an asset

Competitive Compensation and Benefits

The expected hiring salary range for this position is $77,871 - $84,741. We offer 13 statutory holidays, a competitive benefits package, including extended health and dental with immediate coverage upon starting, and a $2,000 annual wellness allowance, as well as a pension with the Municipal Pension Plan after 12 months of full-time service. In determining salary, BCPSEA considers many factors, including the candidate’s competencies, skills and experience, as well as internal equity.

This is a Ministry-funded role for a term ending June 30, 2026, with the possibility of extension.

Hybrid Structure

We offer a hybrid work schedule with the option for remote work for the majority of the work week. There will be times when in-person work is required.

Training

We offer staff regular training and support professional development opportunities. As part of our ongoing commitment to foster a safe and inclusive workplace, all staff will be provided with: Reconciliation; Diversity, Equity, and Inclusion; and Respect in the Workplace training as part of their onboarding with us.

Reconciliation

The BCPSEA office is located at 300 – 2889 East 12th Avenue in Vancouver on the traditional and unceded territory of thexʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and səlilwətaɬ(Tsleil-Waututh) peoples.Our work spans across the Province of BC, which is the traditional homelands of thousands of First Nations peoples, and also now home to many Inuit, and Métis peoples across British Columbia, each with unique traditions, history, and culture. We are committed to Reconciliation and to strong Indigenous partnerships and relationships.

Inclusivity

Weareaninclusiveandaccessibleemployer.Reconciliation, and Equity,Diversity, and Inclusion are embedded in our organizational goals. We encourage applications from all qualified individuals, including Indigenous, Black, people of colour, all genders, 2SLGBTQIA+, and persons with disabilities.

Accommodationsareavailableforinterviewsandintheworkplace.Ifselectedforaninterview, we will provide you with information on how to request accommodations.

Who are we?

BC Public School Employers’ Association provides trusted sectoral leadership in collective, bargaining, labour relations, and human resources across BC's public education school sector with 60 School Districts. Through our services, support, advice, and professional learning offerings we work together with school districts, government and our partners to ensure the success of the public education system.

Make a Future is a recruitment initiative created by the BC Public School Employers’ Association as a joint venture among BC’s 60 public boards of education, the First Nations Education Steering Committee, and the Ministry of Education and Child Care. Enseigner.makeafuture.ca is a recruitment portal dedicated to recruiting French teachers, providing comprehensive information in French and English on the hiring, certification and immigration processes.

How to apply

We invite qualified individuals to apply online at https://bit.ly/3CLAomS with a cover letter and résumé by Monday, February 24, 2025. For questions about this role, please email Andrew Jang, Senior Manager, Strategic Talent Acquisition, at andrewj@makeafuture.ca.