About the role

The Vice-President, Marketing is responsible for leading and developing STEER’s world-class brand positioning and global marketing strategy to align with STEER’s strategic business objectives. You will assume oversight of STEER’S brand image, promotional activities, and external/public communication strategy that drives commercial success.

Vice-President, Marketing will work collaboratively with Executive Leadership Team to develop and execute the strategic vision and roadmap for the company.

Responsibilities

• Drive the strategic direction of marketing activities that is consistent with the company’s board policies and objectives.
• Oversee the comprehensive marketing and branding strategies that promote brand awareness and adoption of company’s service.
• Assign resources, including materials, funds, and human resources, to execute marketing policies and programs.
• Lead the middle managers to develop and implement integrated marketing campaigns and approve the promotional campaigns, event, and other programs.
• Lead the marketing department in collaboration with other departments to identify market trends, competitive threats, and growth opportunities.
• Examine marketing budget and measure the effectiveness of marketing campaigns to ensure that they are delivered on time and within budget.
• Coordinate the setup of key division(s) and the appoint the corresponding senior positions.
• Approve overall personnel planning, and select directors and other executive staff.
• Build and maintain relationships with key industry influencers and media outlets to drive positive coverage and brand awareness.
• Represent the company at industry events and conferences to build brand awareness and relationships with key stakeholders.

Qualifications

• A degree in business, marketing, economics, management or related fields.
• At least three years of experience as marketing Vice President/Marketing Director in automotive industry.
• A proven track record of five or more years of experience in marketing positions or management positions in the organization.
• Demonstrated experience managing and developing strategic branding and communications plans and developing multi-tactic marketing programs to advance an organization’s mission.
• Experiences in the electric vehicle industry is highly preferred.
• A Strong mix of strategic thinking and flawless execution with a willingness and ability to deliver outstanding results on time.
• Strong leadership and management skills, with experience managing and developing high-performing teams.
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and presentation skills.
• Strong analytical and problem-solving skills.
• Strong communication skills both written and verbal which must be effective at influencing staff.
• Ability to perform under pressure and ability to prioritize and multi-task responsibilities.
• Thorough and detail-oriented.
• Multi-lingual is an asset (French, Spanish, German, Cantonese, or Mandarin).