RESPONSIBILITIES INCLUDE:

CONTENT DESIGN AND CREATION

• Design and execute a positive and engaging user experience (UX) based on best practices and innovation to ensure the website and social media sites reflect TMI’s market leadership
• Translate complicated scientific studies/reports into persuasive copy
• Translate requests from internal customers into creative and impactful copy
• Develop unique content for website and social media sites
• Design and write copy for website and social media sites
• Ensure brand consistency and maintain corporate identity and brand strategies
• Publish content for multi-device optimization
• Respond to audience content

RESEARCH AND MEASUREMENT

• Develop an understanding of audiences and their needs
• Collect data to evaluate success and suggest improvements
• Generate weekly/monthly metrics reports to demonstrate measurement of social media impact
• Perform web based research to monitor trends and current events

PLANNING AND EXECUTING

• Develop and implement social media plans
• Design and maintain websites
• Use storyboarding and wireframing where appropriate
• Execute other related strategic and tactical plans

MAINTENANCE AND IMPROVEMENT

• Develop social media guidelines
• Build active and sustainable online communities by driving conversations on applicable social media platforms
• Conceptualize and present new approaches and solutions to problems
• Monitor the marketplace for new and upcoming trends, campaigns, technologies, and best practices
• Recommend process improvements

HEALTH AND SAFETY

• Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.

POLICY COMPLIANCE

• Adhere to all relevant policies, procedures and legislation

SUPPLEMENTARY

• Perform special projects as required
• Participate in ongoing training and professional development, as appropriate
• Fully utilize TMI resources to ensure delivery of a quality product to all internal and external customers at a minimal cost

QUALIFICATIONS:

• College Diploma in Web Design, Development, Graphic Design
• Three to five years experience designing and creating website and social media content
• Knowledge of user experience (UX) design and usability principles
• Search Engine Optimization (SEO)
  • Knowledge of landing page optimization methodologies
• Strong written/verbal communication and presentation skills
  • Excellent grammar and copy-editing skills
  • Solid writing skills in multiple forms, e.g. plans, print, digital
  • Digital and online communication expert
  • Layout and typography
• Web enthusiast
• Creative mind
• Social media expert
• WCAG 2.0 level AA for websites and web content is an asset
• Intermediate expertise in:
  • Graphics, Multi-Media, and Design Applications:
    • Photoshop, In Design, Illustrator, Dreamweaver, Acrobat, Premier Pro, After Effects, Captivate, Articulate, MS PowerPoint, Flash
• Solid understanding of:
  • Programming Languages:
    • HTML, Cascading Style Sheets (CSS), Drupal, ASP, JavaScript, VBScript, Microsoft .Net, XML Flash Action Script, MS Excel, MS Access, PHP
• Advanced expertise in:
  • Operating Systems:
    • Apple, PC
  • Other Software:
    • MS Office, Wordpress
  • Web Browsers:
    • Internet Explorer, Chrome, Firefox, and Safari
• Web Analytics Platforms:
  • Google Analytics, Hootsuite, Omniture, Facebook Insights
• Knowledge and adherence to applicable legislation in applicable jurisdictions, e.g. privacy, French language, accessibility, etc.