Reference: 27-0821
Mobility: No

We are looking for an experienced communications professional to join our team as the Public Relations Manager for our Downtown Calgary office. You will be part of the National Marketing & Communications Team and have the opportunity to work on external communications that will focus on clients, media relations and brand positioning.

Reporting to the National Director of Marketing & Communications, you will provide communications leadership to all external facing functions of the organization across the country, while also maintaining a hands-on capacity within a team environment.

Key Responsibilities

• Develop the external communications strategy and roll-out plan to recommend where WSP's brand would be best positioned
• Influence WSP's overall Market Positioning at both the operational and national levels
• Tasked with developing and growing WSP's Brand Positioning (Written) in the Canadian marketplace:
  • Advertising Copy
  • Website Content
  • Brochures/Pamphlets/Handouts
  • Posters/Banners
  • Video Content
• Adapt internal communications for an external audience. Promote these communications to trade publications and mass media to position the WSP brand
• Build a network of Media Relationships to position WSP Experts as the thought leader in the industry
• Write content to establish WSP as the Thought Leader in the field of engineering and design
• Provide leadership on anti-spam legislation (CASL) and act as a key strategist on WSP's CASL team
• Evaluate Sponsorship Opportunities and develop consolidated sponsorship strategy to promote the WSP brand in the community
• Activate sponsorship opportunities to ensure we are maximizing visibility on all activities
• Manage and oversee development and execution of all Communications to clients and to the market
• Develop standards and guidelines on WSP tone of voice for all external facing documentation
• Strong influencer to enhance Multi-Media Platform (Website, Social Media, Digital Advertising)
• Establish close working relationship with internal Communications Manager and Brand Manager to ensure collaboration and consistency in delivery
• French communication skills would be considered an asset

Qualifications

• Minimum of 7 years' experience working in a Communications role, with a minimum of 3 years' of leadership experience
• Bachelor's degree in Communications, Public Relations, Marketing, or a related field
• High level of experience in communications to an external audience, market positioning and strategic development
• Superior communication skills and a proven track record of working effectively in a corporate setting
• Creative and resourceful, with a strong ability to multi-task and efficiently respond to changing priorities
• Agency experience is considered an aspect

External Communication, Marketing, Public Relations

WSP is committed to the principles of employment equity.
Only the candidates selected will be contacted.