Reporting to the Product Director, the product marketing manager proposes and implements a strategic development plan for the product line. The manager is responsible for markets and competition analysis, for creating marketing tools and for supporting de sales and pre-sales teams on client visits. The manager will work closely with the product, marketing and client services teams.

Responsibilities:

• Define, manage and implement a product marketing plan in accordance with the management strategic vision.
• Write a technical and commercial product description (brochures, case study, presentations, web content and multimedia).
• Identify the market needs, research and obtain information on the market and the competition as well as clients comments.
• Analyse the current market and the product line: risk, opportunities, strength and weakness in relation with the competition.
• Position the product in relation to the market type and the buyers.
• Manage the new product launch and the Beta program site.
• Present the new product line during the product launches, seminars and conferences as well as industry shows and clients visits.
• Define and research new market segments opportunities. Quantify their size.
• Analyse sales wins and losses.
• Stay current with all new portfolio software technology.
• Identify the key players and document the purchasing cycles for our clients and prospects.
• Recommend a price point in relations with our competition.

Qualifications:

• University degree in marketing or related field
• A least four years’ of experience in software product management
• Experience in the brokerage field
• Bilingual (French and English) written and spoken
• Ability to work with a multidisciplinary team
• Capacity to analyse and translate qualitative and quantitative data
• Capacity to communicate and present ideas
• Decision making abilities and persuasiveness
• Good listener and open-minded individual
• Travel required