PR Senior Account Manager

Laura Ballance Media Group (LBMG), a full service, integrated public relations and advertising agency based in Vancouver, has an immediate opening for a key senior media and public relations position as we grow our multi-faceted team.

Our firm is well known for working with many of British Columbia and Canada’s most dynamic events, and organizations - including the Forest Products Association of Canada; the Pacific National Exhibition; the Greater Vancouver Foodbank, Disney, MS Society of Canada/ BC Yukon Division among others.

Reporting to the Vice-President, the PR Senior Account Manager position will be filled by a qualified individual who must have the ability to manage multiple client files and deliverables in a dynamic, ever-changing environment.

No two days are the same at LBMG – our staffs do not work a standard 9am to 5pm work week – so flexibility is a must, as is the ability to travel both in Canada and the US as well as to local client sites and offices.

Core Responsibilities:

• Act as PR Senior Account Manager on a variety of projects, liaising directly with clients with the support of a senior management team
• Manage, mentoring, and coaching Account Coordinators and Interns
• Create strategic communications plans – and lead from concept through execution
• Develop strategic communication strategies outlining clients’ needs and deliverables
• Strong understanding of the Canadian and US media landscape
• Create and execute media pitches in both the Canadian and US markets while under tight schedules
• Acting as the ‘client facing’ liaison between the agency and client
• Preparing and overseeing the creation of press releases, advisories, and various other media materials (blog posts, e-blasts, etc.)
• Overseeing the building and development of pitch lists by coordinators/interns
• Understand, build and maintain an appropriate network with local, national and international media, both traditional and emerging
• Liaise with journalists, organize interviews on behalf of clients, facilitate client interviews and story placement
• Provide strategic communications advice to a wide variety of corporate clients
• Planning and executing media events, including press conferences, technical briefings and media tours
• Overseeing coordinators/interns to create content calendars for social media – ensuring that the social media strategy is being properly executed
• Write brochures, newsletters, annual reports, fact sheets and other promotional materials
• Media Escorts
• Creating a wrap report at the completion of a campaign

Qualifications:

• Degree, Certificate or Diploma in Communications/Public Relations or Journalism
• Minimum 5+ years direct experience in communications field
• Demonstrated experience using applicable software programs including Mac OS platform, Internet, database, Microsoft Office suite (Excel, PowerPoint, Word)
• Demonstrated experience with social media tools and strategies
• Proven strategic planning, project management, research and technical skills
• Demonstrated interpersonal and problem solving skills
• Proven ability to work independently and within a small team
• Excellent writing ability with demonstrated knowledge of Canadian Press style guides
• Excellent organizational skills and ability to prioritize and meet deadlines when faced with multiple requests for action from a variety of sources
• Willingness to work flexible hours under changing conditions
• Minimum class 5 driver’s license and access to vehicle for travel to client sites/offices

This is a salaried full-time position, three weeks vacation and benefits. LBMG will provide the successful candidate with a company cell phone and laptop in order to complete work tasks.

In advance, we thank you for your application for employment at Laura Ballance Media Group. We receive a lot of applications and are only able to respond to applications who may be the best fit. However all resumes will be kept on file should another suitable vacancy become available in the future.

Due to the hectic nature of our business, phone calls and/or drop-ins will not be accepted.

Salary Range:  To be negotiated based on experience

Vacation: 3 weeks

Others: Extended Medical/Dental