Job Title – Marketing Writer

Company Profile:

Join one of the fastest growing companies in Canada and a four-time PROFIT 500 ranked organization (2017, 2016, 2015, 2014). LawDepot is the most advanced publisher of web based do-it-yourself legal documents. Using a unique step by step method, LawDepot simplifies the process of creating a customized legal document. LawDepot products cover all facets of the legal industry including: Estate Planning, Family Law, Real Estate, Business and Human Resources. Over four million satisfied customers have trusted LawDepot to solve their legal needs. LawDepot attracts over two million monthly visitors and is the 5,000th largest website in North America.

Position Overview:

LawDepot.com is currently expanding and looking to recruit a Marketing Writer in Edmonton, Alberta. Working with the Marketing team, you will be responsible for writing online copy to drive results for LawDepot products and websites. This is a full time permanent position, working 37.5 hours per week.

Primary Responsibilities:

• Craft copy for landing pages and checkout pages, including product descriptions and CTAs
• Write copy and subject lines for promotional email campaigns to increase click-through rate
• Collaborate with the Marketing team to brainstorm the direction and goals of content initiatives across multiple channels and platforms
• Identify new content opportunities and ideas in support of company objectives
• Contribute to other projects, as needed, such as PPC or retargeting campaigns

Knowledge and Skill Requirements:

• Post-secondary education in Communications, Marketing, English, Journalism, Business or Digital Media
• Experience with copywriting, advertising, branding or business writing
• Excellent writing and editing skills
• Ability to communicate complicated legal topics in a way that all readers can understand
• Adaptable, organized and self-motivated, with the ability to balance multiple projects
• Understanding of usability and design best practices
• Understanding of E-Commerce and digital trends
• Ability to take feedback and devise solutions
• Strong portfolio of past work samples

Why you should join the LawDepot team:

• Excellent total compensation package
• Comprehensive health and dental benefits, plus an additional Health Care Spending Account
• Flexible work hours
• Paid vacation plus bonus personal days
• Access to continuous learning opportunities, including a subscription to LinkedIn Learning
• Company share plan
• Free weekly catered lunch for the entire office
• Casual work environment