Marketing Specialist

UniPrint.net is looking for an experienced Marketing Specialist  to join their team in Toronto for a full time permanent opportunity, please see more details about the role below:

What you will be responsible to do:

• Improve/sustain Google organic ranking through web content refresh/ update, external links and social media.
• Maintain and optimize google paid search campaigns to increase conversions.
• Increase overall web traffic, user engagement and downloads measured by predefined KPI.
• Manage and execute trade shows end to end, and increase lead generation.
• Plan, organize and execute end user-oriented and channel oriented monthly email campaigns for multiple geo-areas to deliver increased open and click through rates.
• Organize and execute webinars monthly for multiple geo-areas to deliver increased registrants and attendees
• Deliver monthly report with evaluation and next step ideas
• Develop marketing/sales contents including website, sales collateral, email and webinar campaigns, blogs, and other promotional materials.

What is required for this role:

• Post-secondary graduates in business, e-Commerce, marketing or multimedia studies
• Minimum 3 years of experience
• Experienced in project management
• Google search (paid and organic) and social savvy (including LinkedIn, Google+, Spiceworks and Twitter)
• Ability to plan, organize and execute various marketing programs end to end and in context to deliver measurable results on schedule and budget
• Ability to use Google Analytics to track campaign KPI’s, and translate to insights and marketing opportunities.
• Analytical, globally oriented and attention to details.
• Experienced in using website CMS
• HTML and graphic production skills, knowledge of website development
• Effective communicator – excellent writing skills with ability to develop persuasive, attention grabbing and SEO optimized marketing/ sales content.
• Thrives in fast pace and changing environment
• Energetic, passion to learn and excel