Marketing Manager, full-time
York University champions new ways of thinking that drive teaching and research excellence. Through cross-disciplinary programming, innovative course design, diverse experiential learning and a supportive community environment, our students receive the education they need to create big ideas that make an impact on the world. Located in Toronto, York is the third largest university in Canada, with a strong community of 53,000 students, 7,000 faculty and administrative staff, and more than 300,000 alumni.
York University's School of Continuing Studies is the fastest growing non-credit university provider in the country. With a commitment to lifelong learning and access to education, the School offers certificate programs, English language training, and degree preparation opportunities. The School is composed of a dynamic Continuing Professional Education (CPE) unit that develops innovative certificate programs that prepare professionals to thrive in the rapidly changing world of work. It is also home to the York University English Language Institute (YUELI).
In this role, Under the direction of the Director, Marketing and Enrolment Management, the Marketing Manager is responsible for the development, management, implementation, evaluation, financial planning and monitoring of the School's marketing and promotional strategy including those for public and corporate training programs. The Marketing Manager is also responsible for the day to day management of the marketing team and ensuring the implementation, monitoring and maintenance of effective marketing processes and procedures. In addition to managing the marketing team, the Manager is responsible for the development of marketing plans for all new program launches, marketing research, and supporting the development and monitoring of sales strategies.
To be considered for this opportunity, you will bring the following:
Undergraduate degree in a related field such as business, marketing, or communications, or equivalent. Certificate or diploma in marketing, digital marketing or analytics is an asset. Management - Minimum 2 years' experience managing staff and vendors. Preference is given to management experience in a multi-unionized environment. Marketing - Minimum 2 years' experience planning complex marketing campaigns (including overall brand and product campaigns), consulting with internal 'clients,' creating traditional and electronic collateral, copywriting for different media, managing events, and evaluating ROI of marketing initiatives. Digital Marketing - Minimum 2 years' experience in software required to create and manage a database-driven website, optimizing user-experience, search engine optimization, content marketing, managing paid online advertising campaigns, A-B testing, creating and managing micro-sites and landing pages, and a thorough understanding of web analytics. Sales experience (particularly relating to conversion management) is an asset.
For full position details, including skills and knowledge requirements, and to apply to this exciting opportunity visit the External Career Portal (www.yorku.ca/jobs) and refer to posting 101894.
We offer comprehensive benefits and access to superb educational and recreational facilities. For more information on what York has to offer U please visit: http://hr.info.yorku.ca/benefits/
*Compensation:
York implemented a revised CPM Compensation Framework in 2019. The Framework is a salary grid consisting of 6 or 8 steps (depending on job grade) which is reviewed annually with possible adjustments, and a lump sum Merit Incentive Award. Employees will receive the grid adjustment and depending on performance, eligible permanent employees may move to the next step of the grid and may receive a performance lump sum Merit Incentive Award. Visit the CPM Compensation page on the HR Website to find out more about York's CPM Compensation Program.
The University welcomes applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), aboriginal (Indigenous) persons and persons of any gender identity and sexual orientation. York University is committed to a positive, supportive and inclusive environment.
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