Marketing & Events Contract contract

SUMMARY
Supports the Marketing Team in continually elevating the IBAO brand. Responsible for taking a broad and proactive role in marketing and public relations initiatives. Accountable for a range of event deliverables related to our annual Convention.

WRITING/EDITING (50%)

• Contribute content for consumer-focused awareness campaigns including resource guides, blogs, digital materials, social media, etc.
• Write and edit editorial content for our bi-monthly magazine including in-depth interviews; assign articles and coordinate with magazine contributors
• Contribute content for promotional materials including ads, brochures and presentations
• Write and edit posts for our IBAO blog
• Write and edit press releases for industry and mainstream media
• Contribute to the development of event collateral and promotional materials for IBAO events including Convention, YBC Conference, Regional Meetings, AGM and Queen’s Park Awareness Day

CONVENTION COORDINATION (40%)

• Support Marketing Manager in all areas of event execution including promotion, resource and budget management, logistics, scheduling, pre and post event communication and stakeholder management
• Develop and maintain budgets and forecasts for assigned expense lines
• Coordinate scheduling and communication with venues, sponsors, exhibitors, vendors and  participants
• Communicate event details to key stakeholders
• Collaborate with internal teams to deliver an exceptional event experience from start to finish
• Manage critical path and ensure deliverables happen on time
• Coordinate our annual Sponsor Appreciation event
• Coordinate our annual Awards of Excellence Program

RELATIONSHIP MANAGEMENT (10%)

• Build and maintain positive relationships with external contacts on marketing related initiatives
• Liaise with third party vendors, IBAO members, IBAO sponsors and industry contacts