This individual will report directly to the General Manager & Regional Director, Marketing Retail Services.   The individual is responsible for planning and executing a targeted, cost efficient annual Marketing Plan for the centre that utilizes marketing funds to increase traffic, increase merchants’ sales, and increase market share within the specified trade area.

Responsibilities:

Plan and execute targeted, cost efficient annual Marketing Plan for the centre that utilizes marketing funds to increase traffic, increase merchants’ sales, and increase market share within a specified trade area.

Marketing & Advertising:

Prepare annual marketing plan/budget and execute strategies and tactics accordingly

Promote the centre’s consistent with established goals and revenue objectives

Develop short and long-term marketing strategies

Plan and execute appropriate advertising campaigns, merchandising events, promotional activities and public relations programs

Co-ordinate tenant and customer relations and implement comprehensive communications strategy

Assist with specialty leasing activities where required

Develop a media relations plan and strategy

Negotiate media and contracts as applicable

Project the centre’s image in line with Bentall Kennedy’s posture as a good corporate citizen and business leader in the community

Budgeting & Reporting:

Prepare promotion fund budget and support schedules including control of funds through established accounts payable procedures

Prepare monthly marketing reports and explain variances

Code and process centre marketing payables and analyze variances

Management:

Work co-operatively with other management staff and provide leadership and direction to mall service staff

Foster positive tenant, consumer, community and philanthropic relationships

Keep current on market area changes, consumer and business trends as well as industry and competitive activities

Keep management office, mall staff and merchants informed of advertising schedules, mall events, etc.

Plan and execute special projects as required

Assist Regional Director of Marketing with day to day duties as assigned

Qualifications:

Related University Degree in Marketing
2-5 years of marketing or related experience;
Knowledge of retail industry an asset

Relationship Skills – Superior oral and written communication and presentation skills; ability to develop and sustain cooperative working relationships at all levels; ability to exercise confidentiality

Organizational/Multi-Task Skills - Ability to allocate one's time effectively, work under pressure and manage tight deadlines; ability to handle multiple demands and competing priorities, and adapt to new ideas and constant changes

Computer Skills - Strong skills in Word, Excel, PowerPoint and multiple graphic/publisher programs such as Corel Draw and Photo Paint