Squirrel Systems is currently seeking a talented Marketing Coordinator/Specialist to join our team for a 14-month maternity leave. The ideal candidate will thrive in a diverse, fast-paced, and high-energy environment that promotes teamwork and shared success built on a foundation of mutual respect.

The Marketing Coordinator/Specialist will participate in the development and execution of strategic marketing plans for the organization with a priority focus on digital marketing initiatives. The Marketing Coordinator/Specialist will be responsible for content development, event management, and CRM software administration. We are looking for an individual who has strong branding and communication skills as this position will be responsible for communicating to both existing and potential customers via digital content, social media, and direct mail.

Duties & Responsibilities

• Contribute to driving the creative strategy, best practices, messaging, and content for all digital media creative such as display banners and rich media
• Drive inbound traffic to Squirrel Systems website through social media and Search Engine Marketing initiatives
• Develop and promote branding initiatives consistent with corporate business objectives and brand guidelines
• Conduct ongoing brand management by ensuring all products, services, and other offerings conform to brand identity
• Assist with the development of marketing campaigns such as advertising, email blasts, or direct mail
• Participate in the production, planning, and execution of marketing events and tradeshows
• Analyze market trends to determine feasibility and profitability of new or existing offerings; make recommendations based on findings
• Provide support and tools to sales teams that will drive sales within their areas
• Coordinate and contribute to the development of responses to Request for Proposals
• Coordinate lead distribution and tracking procedures
• Administer Salesforce.com and prepare reports based on sales data
• Prepare and deliver reports on the status of all marketing programs and initiatives to senior management
• Source and manage vendors and track marketing spend for adherence to budget
• Other duties as required

Requirements

• 3 – 5 years’ work experience in marketing, communications or similar role
• Post-secondary education in a related field
• Excellent written and verbal communication skills
• Proven track record in creating and executing successful e-mail marketing, digital marketing, and direct marketing programs
• Direct experience with graphic design, content management, and other marketing related software tools, including Adobe CS Suite (Photoshop, InDesign, Illustrator) and WordPress or other web CMS tools
• Hands-on experience with search engine optimization, pay-per-click advertising, and other Web-focused initiatives
• Highly proficient in Word, PowerPoint, Excel, and Outlook
• Experience working with CRM systems (preferably Salesforce.com)
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
• Strong interpersonal, leadership and organizational skills
• Ability to develop strong relationships with customers (internal and external)
• Self-starter, with the ability to initiate new projects independently
• Proven team player who is both flexible and adaptable