Marketing & Communications Coordinator full-time

Support the Marketing Team in continually elevating the IBAO brand. Responsible for taking a broad and proactive role in IBAO marketing initiatives including the production of content and marketing collateral.

WRITING/EDITING (50%)

• Create weekly email marketing campaigns including CEO, IBAOeducation and Affiliate updates; compile and contribute content, distribute to 12,000+ members and track open rates/analytics as appropriate
• Contribute content for promotional materials including ads, brochures and presentations
• Write and edit editorial content for our bi-monthly magazine; assign articles and coordinate with magazine contributors
• Write and edit posts for our IBAO blog
• Contribute to the development of event collateral and promotional materials for IBAO events including Convention, YBC Conference, Regional Meetings, AGM and Queen’s Park Awareness Day

SOCIAL MEDIA (20%)

• Proactively update IBAO social media platforms including Twitter, Facebook, LinkedIn, Instagram and Vimeo
• Maintain all IBAO social media platforms to the highest standard; report on metrics/engagement

MARKETING (20%)

• Assist with the implementation of yearly marketing and communication plans to promote association initiatives and events; contribute to the planning and implementation of an annual editorial calendar
• Proactively coordinate, review and update IBAO website changes
• Contribute to the evolution of the IBAO brand including marketing collateral and communication components; continuously elevate the quality of IBAO marketing collateral
• Provide marketing and communication support for the IBAO Annual Report
• Track and report marketing metrics including Google Analytics, Mail Chimp and other tracking and reporting tools

RELATIONSHIP MANAGEMENT (10%)

• Build and maintain positive relationships with external contacts on marketing related initiatives
• Coordinate advertising, print and distribution components of our bi-monthly magazine
• Coordinate communication and marketing collateral with IBAO Affiliates

REQUIREMENTS

• Post-Secondary Education in Marketing, Communications, Public Relations or related discipline
• Technical Skills: Microsoft Office, Adobe Creative Suite (InDesign, Photoshop, Illustrator), Mail Chimp, Social Media (Twitter, Facebook, LinkedIn, Instagram, Vimeo), WordPress, Blogging, Database Management
• Strong communication skills, both verbal and written
• 2 years progressive, demonstrated experience in marketing, communications, public relations or a comparable context