Vaughan is one of Canada’s fastest-growing cities. Its emerging downtown, the Vaughan Metropolitan Centre; Canada’s first smart hospital, the Cortellucci Vaughan Hospital; and the 900-acre North Maple Regional Park continue to generate momentum and excitement. Be part of something amazing and build your career at the City of Vaughan!

The City is an equal-opportunity employer and a forward-looking municipality that is committed to fostering a dynamic workplace that is diverse, inclusive and welcoming. As an award-winning organization for its employment and diversity and inclusivity practices, the City is focused on providing its employees with a thriving professional environment that leverages flexible work arrangements, a family-focused benefits package emphasizing work-life balance, learning and growth opportunities, and a place where collaboration and teamwork are valued.

Excellence demands brilliant personalities, visionary thinking and a passion for public service. Vaughan is your place to grow.

Position Overview

The Marketing Assistant will contribute to the creation of engaging, informative and compelling written content to promote the City of Vaughan Recreation Services department’s programs, services, events, brand and other related initiatives. The position focuses on producing high-quality written materials, with a primary responsibility for drafting and editing program descriptions as well as content for seasonal digital publications showcasing the municipality's diverse recreation program offerings. The Marketing Assistant will collaborate with other portfolios within the department to ensure brand consistency in messaging and alignment with the department's overarching communication and outreach goals. This role also plays a key part in supporting marketing strategies, maintaining brand consistency (brand management), and engaging with clients, customers and the community across the department’s various marketing platforms.

Responsibilities

Writing and Strategic Marketing Communications Support:

• Writing creative, engaging, informative and accessible content for various channels, including, but not limited to, website copy, blog articles, social media content, eNewsletters, digital publications(eGuides/eBrochures), infographics, brochures, flyers, posters, backgrounders, FAQs, key messages, surveys, presentations, speaking remarks, scripts, reports, grants and awards, ensuring all communications are clear, easily understandable and inclusive.
• Proofing various written materials with accuracy, consistency and adherence to established style and/or brand voice.
• Crafting compelling program descriptions for a variety of recreation programs, ensuring unique features and benefits of recreation programs are accurately represented and resonate with diverse target audiences.
• Supporting the planning and execution of marketing and communications campaigns and community outreach initiatives to enhance visibility and community awareness.

Social Media Support and Website Maintenance:

• Developing engaging content for social media platforms.
• Assisting in the creation and optimization of social media advertising campaigns, including ad copywriting, targeting strategies and performance monitoring to maximize reach, engagement and conversions.
• Providing support with content scheduling, monitoring engagement and responding to inquiries.
• Monitoring social media engagement metrics and providing insights for optimization to enhance audience interaction and reach.
• Supporting website maintenance tasks, including, but not limited to, making web updates, refreshing existing web copy and creating new webpages.
• Supporting the development and implementation of SEO and content marketing strategies to drive website traffic.

Interaction with others:

• Working closely with the Marketing Designers to support the creation of multimedia content (images, videos, etc.) that enhances the effectiveness of marketing campaigns.
• Establishing relationships and collaborating with other portfolios within the department to gather information and insights for marketing collateral.
• Occasionally liaising with vendors to obtain quotes for marketing materials and ensuring the accurate and timely fulfillment of orders.

Research, Reporting and Data Analysis:

• Assisting with conducting market research scans, participating in brainstorming sessions and contributing creative ideas for enhancing the impact of marketing materials and initiatives.
• Reading reports on demographics and market trends, supporting research of competitor strategies and reading and understanding customer satisfaction survey data to identify opportunities for enhancing content and improving marketing strategies.
• Supporting the development of audience personas, including understanding the demographics, psychographics, pain points and behaviours of target audiences.
• Leveraging standard tools to measure basic performance of marketing campaigns and initiatives.
• Preparing reports on key performance indicators, providing insights for future campaign enhancements.

Other Duties:

• Assists with maintaining the department's year-long marketing calendar and critical path to ensure organization and accuracy.
• Assists with updating and maintaining the master list for program descriptions.
• Assists with sourcing promotional items and merchandise.
• Assists in maintaining an inventory of promotional materials and restocks as necessary.
• Performs other related tasks and projects, as assigned, which are in accordance with job responsibilities or necessary to achieve the department’s objectives.
• Responsible for ensuring compliance with the Occupational Health and Safety Act and Regulations and the corporate Occupational Health and Safety Policy and related procedures.
• Responsible for ensuring compliance with the Accessibility for Ontarian Disability Act (AODA) and related policy and procedures.

Qualifications and Experience

• Two (2) year College diploma in English, Communications, Marketing, Journalism, or a related field.
• Minimum of two (2) years’ related experience.
• Competency in personal computers (PC) and associated software (MS Word, MS Excel, MS Outlook, database software).
• Knowledge of Drupal, Perfect Mind and Blue Toad is an asset.
• Exceptional written and oral communication skills, including strong command of the English language with the ability to produce clear, concise and engaging written content.
• Knowledgeable in social media and marketing communications trends.
• Knowledge of Meta (Facebook/Instagram) and Google Ads tools is an asset.
• Familiarity with AODA accessibility standards and best practices, including document remediation, auditing support, and staying updated on evolving accessibility regulations and trends (considered an asset).
• Knowledge of MS Office and common software programs to produce accessible documents, presentations and materials in compliance with the Accessibility for Ontarians with Disabilities Act (AODA).
• Knowledgeable in the use of social media tools (e.g. Instagram, Facebook, YouTube) and email marketing of subscription-based platforms (e.g. Constant Contact, MailChimp) to promote business objectives.
• Excellent organizational, analytical, problem-solving and project management skills.
• Possess a valid Ontario ‘G’ driver’s license, in good standing, with access to a reliable vehicle for corporate use.
• On-site coverage of recreation programs and events at community centres, parks and other City-operated venues.
• Must be prepared to work flexible hours involving evenings and weekends at various locations.