Marketing and Sales Coordinator - Business Software full-time

Celayix Software, a leading workforce management company, is looking for someone who loves the software business and is a quick learner, hard worker, able to multi-task and enjoys working in different roles and responsibilities. The ideal candidate should be eager to work their way up the career ladder.

Responsibilities:

Primary focus will be on lead generation through:

• Website content updates & maintenance, landing page creation
• Search engine optimization, increase organic ranking on Google and Bing
• Website analysis using Google Analytics
• Working closely with Google Adwords consultant to measure lead conversions
• Tradeshow management & attendance
• Collateral creation & maintenance for tradeshows, resellers, internal teams
• Outbound marketing campaigns and all the related activities including list building of potential customers
• Social Media Marketing on Facebook, Twitter, LinkedIn and Blogging
• Managing and Maintaining information in the CRM (Salesforce)
• Managing the lead nurturing program
• Leading and managing the customer satisfaction and referral program
• Competitor analysis, market research, keeping up to date with the latest industry news
• Creating email/mailing lists specific to regions/industries.
• Creating and maintaining customer focused marketing videos
• Communicating with customers through Quarterly Newsletters and Monthly webinars
• Communicating with vendors, resellers
• Inbound lead qualification and handling of small business leads throughout the sales cycle
• Aiding sales team with PowerPoint Presentations, White Papers, Case Studies, testimonials and surveys

Requirements:

• University degree; preferably in Marketing, Business, Communications
• Passion for software
• Excellent research skills
• Creative writing skills
• Some travel for tradeshows

Celayix Software offers a team oriented, innovative and fun environment. The growth potential for the right candidate is uncapped.