Role Mandate:

As a 14 month contract covering maternity leave, the Manager, Digital Marketing will showcase their strategic planning and consultation skills to define and lead the implementation of highly effective digital marketing solutions for the digital home of our President’s Choice brand – PC.ca. This includes all of the sub-brands as well: President’s Choice Organics, Black Label, Blue Menu and President’s Choice Children’s Charity. The ideal candidate is able to see the big picture, and also able to roll up his/ her sleeves to get the job done with a continued focus on learning, testing, evolving and evangelizing.

Accountabilities:

• Develop and implement effective digital marketing strategies to meet program objectives
• Provide tactical communications planning expertise to Brand and Marketing teams
• Accelerate digital marketing expertise as part of an integrated marketing model
• Lead digital communications partners to create and execute digital strategies
• Educate internal team members on digital best practices, processes and internal digital capabilities

Role Requirements:

• Strong attention to detail and desire for accuracy
• Working knowledge of Google Analytics
• Must be resourceful and able to work independently, within tight deadlines.
• People management

Nice to haves

• Content Management System experience
• HTML capabilities

Core Competencies:

• Results-driven, with deep digital experience
• Excellent project management skills, consultation and problem-solving skills to assemble productive teams, schedule, monitor work and evaluate results
• Excellent oral and written communication and presentation skills
• Ability to manage several projects at once
• Ability to manage large budgets, including forecasting and budget control
• Capable of exercising sound judgment to issue resolution of day-to-day operational challenges

Key Measures (Performance indicators):

• On time, accurate deployment
• On budget deployment of externally-managed programs
• Ensure milestones are met and set objectives are attained