Ash City is an innovative manufacturer and distributer of customizable promotional apparel for corporate and casual markets. Ash City uses the best performance-driven fabrics and creates fashion forward designs with uncompromising quality standards. With a commitment to deep inventory, Ash City is able to provide the highest level of satisfaction with the greatest product value to customers. For almost four decades, the organization has seen tremendous growth from a small distribution centre in Toronto to an organization that staffs over 500 employees worldwide, including Canada, the United States, Malaysia and Bangladesh.

The Marketing department is currently looking for an experienced Creative Content & Catalogue Development Manager to join their team.  Reporting to the VP of Marketing the ideal candidate will be accountable for managing a team of two and is responsible for all creative content development, including two seasonal catalogues, four seasonal sale flyers, print ads, other miscellaneous flyers and other promotional materials.

Responsibilities:

• Catalogue production and development (twice a year) – including but not limited to:
  • Soliciting quotes and selecting agencies (creative and print)
  • Securing budget
  • Working with Design team on layout, content and positioning
  • Overseeing photography and final layout
  • Approving final proofs and ensuring timely delivery of final product
  • Seeking out and proposing new and improved ways to develop and deliver catalogue content
• Seasonal sales flyers (Four times a year) – including but not limited to:
  • Coordinating with inventory management team to determine styles for inclusion
  • Overseeing graphic development, printing and the distribution of flyers
• Seasonal launch materials :
  • Confirm all needed materials with key stakeholders (sales, customer service, design, marketing)
  • Ensure timely creation and delivery of materials
• Contribute to the maintenance and evolution of all seasonal launch processes
• Develop Video content for website and social media
• Liaise with Design team to understand product development initiatives
• Work with Marketing Services team on print and digital ad creative development
• Work with Sales Support and Channel Marketing on account and channel specific creative materials

Deliverables:

• Constantly delivering new and innovative catalogue/creative ideas
• Two printed catalogues per year – 300 pages x 1, 60 pages x 1
• Four seasonal sales flyers per year
• Printed selling materials as requested
• Print ads as needed
• Brand product videos as needed
• Continuous improvement and innovation in catalogue development and delivery

Qualifications/Requirements:

• University degree and post graduate diploma specializing in marketing and/or design
• 5 years experience in managing a team responsible for catalogue development and creative  graphics development
• Excellent coaching and mentoring skills
• Ability to work effectively within and manage a cross functional team
• Strong time management skills
• Strong project management skills
• Exceptionally creative eye and desire to deliver innovative and unique creative concepts