Description

The Senior Marketing Manager, TPS (Treasury & Payment Solutions) Marketing is accountable to plan, develop and execute strategic marketing plans, regulatory and sales materials in support of the TPS segments including new and existing products. Additionally, this role is accountable to plan, develop and execute strategic marketing communications to acquire new customers as well as drive usage and loyalty within the existing portfolio. This role is accountable to partner effectively with Personal & Commercial Banking Canada & U.S. Headquarters and BMO colleagues in Canada and the U.S. to execute marketing programs and campaigns.

• Develop, implement and review a plan to complete all assigned tasks in a timely manner to acceptable quality standards.
• Develop appropriate business cases to support new marketing programs in support of TPS Marketing programs, leveraging the expertise of internal and external partners as required.
• Develop customer communications to support TPS Marketing programs in accordance with BMO brand standards
• Identify and execute any fulfillment requirements to support integrated marketing campaigns, communications and thought-leadership activities.
• Identify and partner with appropriate BMO colleagues to communicate marketing program information to ensure awareness among front line staff and look for any opportunities for an integrated message based on marketing activities happening across Customer Communications & Marketing including Commercial Banking Marketing.
• Recommend and manage the execution of marketing programs and thought-leadership initiatives in an effective manner, leveraging partner expertise as required and drive for cost-effective results as well as identifying opportunities for improvements in speed to marketing and overall effectiveness.
• Plan and manage the execution of all campaign customer communications, including the following key activities:
• Assess the impact of marketing programs and communications and recommend enhancements or changes to support better program design across Customer Communications & Marketing.
• Track competitive spend and competitive positioning as it relates to TPS Marketing communications. Make recommendations to change communications (positioning, spend, vehicles etc.) based on this tracking.
• Develop and manage the maintenance of websites and micosites for TPS and Diners Club ensuring that all content is appropriate and relevant based on brand and customer usage.  Maintain tracking of website to ensure optimization of content.
• Build and maintain effective, productive and collaborative relationships with internal and external partners. Influence these partners and leverage their assets to best meet objectives.
• Manage day to day working relationships with internal and external partners and act as marketing and communications subject matter expert as it relates to TPS Marketing. Partners include: Creative Services, e-Channel, digital marketing, Legal, Product Management, strategic partners such as Diners Club Int’l,  Mastercard Worldwide, and external agencies, translators, and suppliers.
• Work with BMO Legal and Compliance Teams to ensure customer facing materials are compliant with current rules and regulations.
• Manage audit requirements: monitor budget, ensure appropriate approvals are documented.

A key accountability is the responsibility for developing the brand positioning and raising brand awareness of the TPS  segment within North America through segment specific campaigns, advertising and thought-leadership activities.

Key Accountabilities:

A. Planning

B. Business Delivery & Operations

C. Relationship Management

D. Risk Management & Control

A. Planning (10%)

• Develop, implement and review a plan to complete all assigned tasks in a timely manner to acceptable quality standards.

B. Business Delivery & Operations (55%)

• Develop appropriate business cases to support new marketing programs in support of TPS Marketing programs, leveraging the expertise of internal and external partners as required.
• Develop customer communications to support TPS Marketing programs in accordance with BMO brand standards
• Identify and execute any fulfillment requirements to support integrated marketing campaigns, communications and thought-leadership activities.
• Identify and partner with appropriate BMO colleagues to communicate marketing program information to ensure awareness among front line staff and look for any opportunities for an integrated message based on marketing activities happening across Customer Communications & Marketing including Commercial Banking Marketing.
• Recommend and manage the execution of marketing programs and thought-leadership initiatives in an effective manner, leveraging partner expertise as required and drive for cost-effective results as well as identifying opportunities for improvements in speed to marketing and overall effectiveness.
• Plan and manage the execution of all campaign customer communications, including the following key activities:

Ø Prepare creative briefs that meet business objectives and provide essential information and direction for creative development.

Ø Ensure all material is produced according to deadline.

Ø Ensure appropriate internal and external approvals are obtained.

Ø Ensure creative process stays on budget.

Ø Ensure all communication is consistent to overall brand positioning look and feel as well as compliant with legal/disclosure requirements.

Ø Ensure that ROI is tracked and that programs are monitored and optimized to ensure goals are met.

• Assess the impact of marketing programs and communications and recommend enhancements or changes to support better program design across Customer Communications & Marketing.
• Track competitive spend and competitive positioning as it relates to TPS Marketing communications. Make recommendations to change communications (positioning, spend, vehicles etc.) based on this tracking.
• Develop and manage the maintenance of websites and micosites for TPS and Diners Club ensuring that all content is appropriate and relevant based on brand and customer usage.  Maintain tracking of website to ensure optimization of content.

C.  Relationship Management (15%)

• Build and maintain effective, productive and collaborative relationships with internal and external partners. Influence these partners and leverage their assets to best meet objectives.
• Manage day to day working relationships with internal and external partners and act as marketing and communications subject matter expert as it relates to TPS Marketing. Partners include: Creative Services, e-Channel, digital marketing, Legal, Product Management, strategic partners such as Diners Club Int’l,  Mastercard Worldwide, and external agencies, translators, and suppliers.

D. Risk Management & Control (10%)

• Work with BMO Legal and Compliance Teams to ensure customer facing materials are compliant with current rules and regulations.
• Manage audit requirements: monitor budget, ensure appropriate approvals are documented.

Qualifications

Knowledge:

• University degree (marketing specialization)
• 5-7 years of marketing experience
• 4+ years of digital marketing experience
• In-depth knowledge of the B2B segment preferred
• Knowledge of B2B digital channels preferred
• Experience with thought-leadership initiatives preferred

Skills:

• Exceptional people and general project management skills
• Strong influencing skills
• Marketing communication and execution skills.
• In depth knowledge of digital marketing, advertising and branding including ability to judge creative.
• In-depth integrated marketing communication and planning skills
• Strong oral, written and presentation skills
• Ability to interact at the senior levels in the organization within a complex Line of Business
• Critical thinking and sound business judgement
• Ability to work in a matrix management environment
• Ability to balance multiple projects and deadlines

Thrives in a fast-paced, ever-changing work environment

We’re here to help

At BMO we have a shared purpose; we put the customer at the centre of everything we do – helping people is in our DNA. For 200 years we have thought about the future—the future of our customers, our communities and our people. We help our customers and our communities by working together, innovating and pushing boundaries to bring them our very best every day. Together we’re changing the way people think about a bank.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Unposting Date: 04/06/17