Canada represents one of the largest International Markets for American Express and is a significant driver of growth for the International Consumer and Small Business Services Division (ICSS). The successful candidate will be responsible for leading a team to deliver against the end-to-end customer experience online as well as the development and execution of online commerce strategy to deliver against aggressive online spend share growth.

PRINCIPAL ACCOUNTABILITIES

• Responsible for the end-to-end customer experience online
• Transform our business by recommending, launching and leveraging online capabilities/enhancements to enhance and entrench customer loyalty and engagement, leading to the development of an online customer life cycle strategy
• Lead Drive to Web/Drive to Social initiatives – promoting step change improvements in key engagement metrics
• Lead the development of the Online Commerce strategy to deliver against aggressive online Billings share gains and entrenchment of Amex as the preferred card online
• Lead thinking on Web 2.0 applications and measurement of social media, determining how Amex might leverage these to deepen customer relationships and contribute to market share growth
• Sits on Canadian Consumer Leadership Team and contributes to the overall strategic direction of the Consumer Card business Canada
• Lead a team of 6+, managing their career an professional development
• Collaborate closely with the Local and International Marketing and Interactive Teams on strategy and capabilities to advance Amex’s position in the digital and social spheres as well as a the next generation of payments

American Express is an equal opportunity employer.

• Minimum 8 years Marketing experience with a least 5 years in Digital Marketing
• Strategic and analytical orientation/mindset
• Superior problem-solving/decision making skills
• Demonstrated ability to drive thought leadership and motivate Teams toward a collective vision
• Proven track record of consistently delivering results and driving innovation and change management
• Ability to focus, prioritize and optimize use of resources
• Strong staff management and talent development skills
• Demonstrated ability to influence within and across a matrix organization