What would I be doing in this role at Desire2Learn?

The Digital Marketing Specialist will focus on the optimization, and ongoing analysis of our corporate website. They will have a deep knowledge of how search engines work, a proven track-record of moving websites to top ranked positions, and the capacity to apply a variety of methods to increase website traffic, generate leads, and assess overall site performance.

What would my main duties be?

• Provide innovative suggestions and coordinate on-site and off-site tactics to ensure we are fully optimized for all major search engines
• Execute both organic and paid search engine campaign
• Have familiarity with search engine marketing tools including Google Analytics, Google Keywords, Adwords and more
• Provide bi-weekly reports on website ranking performance relative to our competition, our keywords, ad campaigns, and other key metrics
• Stay on-trend and abreast of new search engine marketing techniques, and always take a forward-looking approach to work

What is Desire2Learn looking for from me?

• Strong analytical skills combined with the ability to think up out-of-the-box creative approaches
• Must thrive on competition and the challenge of constantly trying to beat earlier results
• 5+ years' experience working within the SEO and SEM sphere
• Experience working for an enterprise-level B2B or B2C company
• Understanding of how HTML, CSS, and Metadata work
• Familiarity with CRM, and Marketing Automation tools
• Ability to implement technical changes is considered an asset

Education Recommendations

Bachelor's degree/diploma in Marketing, Web Development, Computer Science or Communications

Ref #D2LDMS

Division/Department: Marketing

Type of Position: Full-time

Location: Kitchener, Canada