NextGear Capital is a subsidiary of Cox Automotive and a leading provider of inventory financing solutions across the Globe.  Cox Automotive is transforming the way the world buys, sells and owns cars and is part of Cox Enterprise, a leading communications, media and automotive services company with revenues exceeding $20 billion.  As one of Canada’s largest and leading providers of inventory finance solutions you can expect to join a talented team of industry experts where you won’t just have a job, but a career chock-full of opportunity to grow and advance. A position within our company offers benefits that can only come from working for an industry leader. We offer a diverse, energetic workplace and a commitment to your success and advancement. The freedom to move across many dynamic industries and work alongside talented, motivated team members awaits.
Summary:
The Associate Marketing Manager, Cox Automotive Canada Financial Solutions Group is responsible for developing and maintaining brand and product marketing plans and activities to support the business functions of the NextGear Capital brand.  This role will partner with a local and remote extended marketing team to develop programs that facilitate awareness, engagement, partnership and revenue from products and services.  This person will collaborate closely with a wide range of internal business stakeholders and work closely with Manager-level leadership, Marketing peers, Ops/Sales, Client Experience, Field Operations, Technology/Product Management and Communications within Cox Automotive. This person reports to the National Brand Marketing Manager, Cox Automotive Canada.
Position Duties:

• Help manage the NextGear Capital brand in Canada and is responsible for the associated day-to-day operations as well as execution of brand and product positioning, product launches, FS active campaigns and cross-business unit campaigns.

• Develops annual and quarterly marketing plans to support business segmentation and strategy.

• Manage and execute digital marketing programs including email, social media, search & display marketing campaigns

• Responsible for managing and updating the Canadian website

• Maintains key messaging and brand standards / identity for brands and products across all internal and external communications.

• Develop and manage sales support materials including creative requests, content strategy, communication, advertising flights and collateral.

• Leverages marketing agency partners for creative production and collateral development.

• Works to support the execution of strategic advertising and promotional plans.

• Collaborates with internal and external communications teams to ensure alignment across team member communications, executive communications, product communications, client communications, and industry communications/PR.

• Works to coordinate / align resources to support listed responsibilities from adjacent Marketing functions (Market Intelligence, Research & Marketing Analytics, Industry Marketing, Public Relations).

• Travels up to 10% - 15% of time to visit Atlanta & Indiana corporate offices, national auction sites, attend sales meetings, meet with key customers, manage creative development, solicit field / customer feedback, and attend industry and other events.

Qualifications

Knowledge, Skills and Abilities:

• Experience leading integrated marketing campaigns, including internal and/or external agency management

• Experience running digital marketing campaigns

• Track record of utilizing research and insights to identify new market opportunities and develop customer strategies to execute against those opportunities

• Experience creating and executing marketing plans

• Display excellent verbal and written communication and presentation skills

• Knowledgeable about advertising, marketing strategy and market research

• Experience with Wordpress or similar Website content management system

• Experience with email marketing tools such as Exact Target, Mail Chimp or Constant Contact

• Strong collaboration skills

• Able to manage different projects at the same time

• Ability to work with remote management and teams

• Strong business acumen and constant professional presence

• B2B experience an asset

Education and Experience:
B.A. Degree in Marketing or Related Field, MBA Preferred, Automotive Experience a Plus
3-5+ years of business experience required

Physical Demands:

• Sitting, standing for extended periods of time

• Computer work

• Occasional bending, lifting

• Driving – must have a valid driver’s license

• Travel- must be willing to travel occasionally if needed (10 - 15%)

About Cox Automotive

Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, retail, financial and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. The Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, VinSolutions®, Xtime®, incadea® and a host of other brands. With a complete and connected view of the automotive ecosystem, Cox Automotive is a global company connecting people, cars and capabilities with services that link the automotive value chain. Cox Automotive is a subsidiary of Cox Enterprises. For more information about Cox Automotive, visit www.coxautoinc.com.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.