Ad Operations Specialist full-time
Ad Operations Specialist – Toronto
Noise Digital acts a marketing platform for our clients; blending technology, strategy consulting, and content development to solve business challenges. We view media buying through the lens of content and consumer behaviour. At Noise, we treat our media platform as a ‘Content Amplification’ engine rather than an ad server. Our aim, acting as a platform, is to integrate with our clients’ business operations and provide an easy to understand solution for clients that want flexibility, transparency and accountability from their media partner.
What We’re Looking For:
We are looking for a data-savvy individual who loves to solve problems and has experience working in an Ad Operations role at an AdTech company, agency trading desk, or a digital publisher. The Ad Operations Specialist will be an integral part of our Media team and will be responsible for all aspects of ad trafficking including the implementation, uploading, testing, QA, deployment, troubleshooting and analysis of online ad campaigns. You will leverage your expert knowledge of digital media to maximize campaign efficiency, keep budgets on track, and translate disparate data sets into actionable insights.
What You’ll Do:
- Manage the setup and day to day trafficking of online ad campaigns
- Actively monitor campaign pacing and performance
- Act as technical support to help troubleshoot problems with creative, tags, and platforms
- Support Media Planners in evaluating and testing new features and products
- Provide quality assurance (QA) to any trafficked ad, tracking tags, and data uploads
- Pull campaign reports on behalf of the Media Planners as required
- Provide optimization analysis and create thoughtful recommendations that support client objectives
- Escalate any usage concerns and provide solution recommends to Media Planners
- Escalate any performance issues directly to relevant technology providers
- Contribute to internal projects which improve the company’s trafficking and data processes
What You’ll Need to Bring:
- University degree
- Minimum 2 years in an Ad Operations role within an agency trading desk, technology company, or publisher
- Strong understanding of the advertising technology landscape
- Working knowledge of HTML in order to understand ad tags, identify and fix creative issues
- Advance knowledge of DBM, DCM, Facebook Business Manager, and familiarity with other demand side platforms
- Advanced knowledge of Microsoft Excel (pivot tables, dashboards, macros, etc.)
- Familiarity with media and research tools (comScore, Emarketer, etc.)
- Meticulous attention to detail, top-notch analytical skills and the ability to make data-driven decisions
- Highly organized and able to handle multiple projects/deadlines in a fast paced environment
- Adaptability, flexibility, and ability to operate with poise under pressure
Nice to Have’s:
- DoubleClick certifications: DCM, DBM, DS, GA, AdWords
- Extensive experience working on complex AdWords SEM business
- Experience working with data management platforms (Lotame, Adobe, BlueKai)