Yesterday I had the pleasure of attending the Social HR Camp in Richmond organized by Jeff Waldman (founder of the event) and Geoff Webb of Toronto.
A strong turnout brought HR, social media, marketing and business professionals together from BC, Ontario, and even California.
In addition to meeting some great folks, the camp offered a variety of sessions for both beginners and advanced practitioners of social media.
Here are some highlights from yesterday’s event and the sessions I had a chance to attend…
Stephen Jagger
Stephen is a hard core entrepreneur: Ubertor, Reachd, Outsourcing Things Done, Payroll Hero
Some key points:
- Social media is not an option anymore. Companies need to get involved.
- Facebook is too big to ignore.
- Stephen uses Google Sites as a wiki to keep his businesses organized.
- He does this so his businesses can run themselves regardless of where he is in the world.
- Google Hangouts for video conferencing is the new hit.
- Yammer is great for internal communications within a company.
Jade Bourelle
Jade is the CEO of Talent Technology.
Some key points:
- Most recruiters have 20-50 open positions at any given time.
- Many top companies still don’t let employees access social media sites.
- There are too many tools and technologies that people in HR need to master.
- The shift is to integrating tools and technologies.
Nin Sandhu
Nin is the product marketing manager at Talent Technology.
Some key points:
- Recruiters spend 15 hours a week sourcing talent.
- It is still critical to post jobs and connect with talent through multiple sources.
- It’s important that HR leverage their own networks and networks in their own company to access talent.
Nick Kellet
Nick is the co-founder of List.ly and the CEO of GiftTrap.
Some key points:
- Move away from separating your work and life and start putting the two together.
- Be open to connecting with more people.
- Focus on growing your content, your connections and your engagement.
- Don’t just retweet content, add in your own opinion and ideas.
- Doesn’t check LinkedIn often because of too much spam.
- LinkedIn is considered the ‘old peoples’ network (someone in the audience mentioned this as well).
- Klout is flawed, but it’s an important score to consider.
Get into the vibe of being generous.” – Nick Kellet
Kemp Edmonds
Kemp works with Hootsuite, consultants and teaches at BCIT.
Some key points:
- Kemp discussed advanced twitter strategies.
- The value in customizing the end of your links and shortening them.
- Key point is tracking clicks and engagement of your links.
- Be sure to check out the Apps section if you’re a Hootsuite user.
- Google Alerts and Social Mentions is a great way to monitor your brand online.
- You can setup geo coordinates to do searches of twitter users in a specific radius. (works well when you grab the coordinates from Google Maps and then add them into your twitter search).
- Use OR and other boolean type searching on Twitter to return more filtered results.
Andrea Shillington
Andrea is the founder of Brands for the People.
Some key points:
- Ran a great exercise that we were sworn not to talk about. Shutting lips now.
- Spent time talking about brands.
- What is the purpose of your business? Aside from money, why are you doing what you’re doing?
- What is your vision? How does your business affect and impact your customers?
- Discussion around Tom’s Shoes, Coke, and other brands ensues.
Details, Photos and More
These are just a few of the highlights from the day. I had to attend a meeting and wasn’t able to stay for the whole event. You can find considerably more detail on the day and Social HR Camp here:
http://www.socialhrcamp.com/
http://socialhrcamp.hashcaster.com
Pingback: - Social HR()