Marketing & Creative Jobs in Canada Blog - Part 55

Senior Graphic Designer: Job Description

senior-graphic-designer-job-description
Image of Fashion designers working in studio sitting on the desk from Shutterstock.

The senior graphic designer is responsible for conceptualization and implementation of design of solutions that meet marketing strategies from concept to completion. They often have the designation of “senior” because of their authority in decision-making, or because they hold the lead role on projects and supervise intermediate and junior designer(s) in creating concepts, comps, layouts and final art. In general, a Senior Graphic Designer would have a degree in graphic design and three to five years’ experience in lead designer roles or previous senior designer experience.

More than pretty pictures

This position requires specialized knowledge of methods and techniques of graphic design and layout. It also often requires higher-level executive and client interaction Continue reading →

Talking the Talk and Walking the Walk

Walk-The-Talk

Social media isn’t just for marketing a product or business. If you aren’t using it to market yourself, you may want to think again.

Facebook began as a social space where you could let your hair down, post wild pictures and share updates with friends on your weekend shenanigans.

They are looking first and foremost for marketers who are passionate about creating content on the Web.

Today, marketers and companies have caught on and now it’s changed you’re the way you job prospect and the way your potential employers learn about you – all of you.

Big Brother is watching and now when you apply for a position, they can see what you’re really about through your Facebook and other social media channels. You know, the questions they don’t ask in the interview.

CEO’s and upper management are being encouraged to ignore the resume for senior-level positions, and go to Google for the ‘Google test’ to eliminate potential candidates. The problem is, it usually eliminates most of the candidates. Continue reading →

Marketing Director: Job Description

What-Is-A-Marketing-Director

A Marketing Director oversees a company’s marketing strategy, including policies, goals and initiatives. This position is tasked with conducting marketing research and developing marketing plans for specific products or services in a company. A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly. Depending on the company, he or she can be responsible for everything from analyzing markets to implementing sales strategies.

Marketing Directors should have a strong understand of statistics and math, as well as the principles of marketing and sales.

Marketing Directors should have a strong understand of statistics and math, as well as the principles of marketing and sales. As they will oversee projects, they should have strong people skills to be able to lead and direct the work of those under them. They generally report to top  management.

Most Marketing Directors have an advanced degree in business. At the minimum, they should have a degree in marketing and at least 10 years’ experience in the field. Marketing Directors might start their careers in advertising, product management or sales.

 

Ready to hire a Marketing Director? Post a job with Canada’s top marketing and creative job board now.

Looking for a job in marketing? Check out our listings.

Media Buyer/Planner: Job Description

Media-Buyer-Planner

A Media Buyer/Planner identifies the best mix of media channels to deliver effective marketing or advertising messages to the targeted audience. He or she would negotiate with media vendors for media space and time, monitor placements and manage contracts.  A Media Buyer also uses research data to decide on the best media strategy for product/brand exposure within the allocated budget.

Media Planners must have strong interpersonal and communication skills, and they will discuss advertising strategy with clients.

Media Planners must have strong interpersonal and communication skills, and they will discuss advertising strategy with clients. They also analyze and research market demographics and collaborate with the communication team to best reach the targeted audience.

A degree in advertising, marketing, business management or communication is generally required for this position. Little to no experience is required for entry into this position, and training usually occurs on the job.

 

Ready to hire a Media Planner? Post a job with Canada’s top marketing and creative job board now.

Looking for a job in media? Check out our listings.

Hot Creative Jobs in Canada This Week: May/17/2013

FG-FreshGigs-Photo

Creative Director with Vision Critical
Vancouver, BC

Marketing and Communications Officer with Nothern College
Timmins, ON

Freelance Editorial Designer with Mediaplanet Publishing
Toronto, ON

Marketing Coordinator with STM
Mississauga, ON

Marketing Director with Mayfair Shopping Centre
Victoria, BC

Marketing Co-ordinator (Contract) with Hopewell Residential
Calgary, AB

Communications & Engagement Specialist with BuildDirect
Vancouver, BC

Director of Communications and Marketing with STM College
Saskatoon, SK

Field Marketing Manager with FINCAD
Surrey, BC

Graphic Designer Salary By Province [Infographic]

Here is a breakdown of graphic designer salaries on average across Canada. Graphic Designer Salary Infographic Embed this infographic: Copy the code in the box below and paste it into your own website 

<a href="https://www.freshgigs.ca/blog/graphic-designer-salary-by-province-infographic/"><img title="Graphic Designer Salary Infographic" alt="Graphic Designer Salary Infographic" src="https://www.freshgigs.ca/blog/wp-content/uploads/2013/04/Salary_graphic_Canada_IG_FINAL_II-425x1024.jpg"></a>
<a href="https://www.freshgigs.ca/">Infographic brought to you by FreshGigs.ca</a>

What You Need to Know Before Dating a Coworker

Love-at-Work

Considering how much time we spend in the office, it’s no wonder occasional hook-ups or office romances take place. Especially at the end of the night, after those rare open-bar agency theme parties.

Hooking-up, getting it on, grown-up serious relationships, going steady, booty calls: whatever you call it, whatever you’re having – it’s becoming more and more prevalent, and in some circles, accepted in the workplace.

What if you have to attend the same meeting? Ride the elevator together? End up microwaving your Lean Cuisines at the same time in the lunchroom?

Did you know Michelle and Barak Obama met on the job? Back in 1989, he was a summer associate at a law firm and she was his supervisor.

Office Romance by the Numbers

Vault.com did a survey in 2011 on people’s perspective of office romance, and the results were quite interesting.

  • 59% of respondents admitted to having an office romance.
  • 23.3% of men report having short-term flings vs. 15.4% of women.
  • 22.2% of women report having more long-term, serious relationships vs. 14.7% of men.

In our own FreshGigs.ca job survey, 20% of respondents said they had dated someone at work and 29% said they would.

When asked what makes an office romance unacceptable, respondents said it would not be cool if the relationship were between a superior and subordinate (um, Mrs. Obama.), if the two parties were in the same department, or if they are working on projects together.  Continue reading →

Art & Copy: How Ad Agency Departments (Didn’t) Work Together

art and copy

Art and copy never used to co-exist. In fact, they weren’t even neighbours!

The art department and the copy department lived in two different areas within an agency but they never worked together. You can see how far the role of the art director has come and how the position has become unified with the copywriter.

Where as once upon a time, the writer and art director may not have even crossed paths at the water cooler, today they are best buddies at the local watering hole.

Check out this short film on how life used to be in the advertising world:

(Update: The original film shared he from Youtube is no longer available. The film’s trailer has been added instead).

More details on the film available here: http://www.artandcopyfilm.com