Marketing & Creative Jobs in Canada Blog - Part 50

Marketing Assistant: Job Description

What-Is-A-Marketing-Assistant

A Marketing assistant supports the work of Marketing Managers on sales strategies and/or marketing campaigns within an organization. A Marketing Assistant’s job duties mainly hinge around planning and research to help develop the marketing strategies.

A Marketing Assistant will often be working under deadline and should be detail-oriented.

A Marketing Assistant will often be working under deadline and should be detail-oriented. Excellent presentation and communication skills, as well as the ability to work with several departments within an organization, are also beneficial. A marketing assistant should also possess written and design skills, as he or she may be required to write and/or design marketing materials and budget documents.

A degree in business administration or marketing is generally required for the Marketing Assistant position. Relevant paid or voluntary work experience in a customer service, sales and marketing role is considered beneficial.

 

Ready to hire a Marketing Assistant? Post a job with Canada’s top marketing and creative job board now.

Looking for a Marketing Assistant role? Check out our listings.

Canadian Creative & Marketing Jobs This Week Sept 20th, 2013

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National Advertising Leader with Borden Ladner Gervais
Toronto, ON

Marketing Coordinator with Hopewell Residential
Edmonton, AB

Graphic Designer with Hopewell Residential
Calgary, AB

Web Designer/Developer with National Arts Centre
Ottawa, ON

Admissions & Communications Officer with Bitmaker Labs
Toronto, ON

Community Manager with Bitmaker Labs
Toronto, ON

Search Engine Marketing Specialist with Chartwell Retirement Residences
Mississauga, ON

Account Manager with Kellett Communications
Whitehorse

Digital Specialist with Jim Pattison Auto Group
Surrey, BC

Web Designer/Front End Developer with Smartt
Burnaby, BC

Digital Media Coordinator with Canadian Breast Cancer Foundation
Vancouver, BC

Marketing Coordinator: Job Description

Job-Descriptions-Marketing-Description

Marketing Coordinators are tasked to look after virtually every aspect of marketing work. They will work collaboratively with other marketing teams and guide them to achieve targets and customer satisfaction. Another vital part of this job is analyzing customer satisfaction. As such, a Marketing Coordinator will be at the help of planning and managing marketing activities and will work with a marketing research team to develop customer-related materials.

A Marketing Coordinator will develop marketing strategies, objectives and targets, as well as analyze the success of marketing campaigns and advertisements.

A Marketing Coordinator will develop marketing strategies, objectives and targets, as well as analyze the success of marketing campaigns and advertisements. He or she should have strong  business knowledge and some customer service skills. The position also requires strong written, verbal and presentation capabilities, as well

This position can be considered an entry-level or professional position depending on the company. A minimum of a degree in marketing, sales, business administration or a related field is required. Sales experience is also beneficial, though many companies are willing to provide training for the right individuals.

 

Ready to hire a Marketing Coordinator? Post a job with Canada’s top marketing and creative job board now.

Looking for a Marketing Coordinator role? Check out our listings.

How To Transform Your Resume Into An Interview-Getting Machine

Resume-Writing

If you haven’t heard the inside story on hiring yet, you’re in for a couple of surprises. Ready for your first shock? Your resume is not about you – it’s about your prospective employer. Sounds crazy, right? Stick with me. I’ll explain what I mean and show you how to turn your resume into the interview-getting machine it should be.

Inside Information On The Hiring Process

Understanding what’s going on behind the scenes will explain why your resume may need a makeover. The job postings you see are the result of many hours, perhaps weeks, of deliberations by the employer. Do we really need to hire another person? Do we have enough work lined up so the department will hit its objectives even with the added cost of a new hire? Who will train the new person? Are there vacations or peak production times we need to avoid that will impact when the job ad is published?

The average time spent screening a resume is 5 to 7 seconds.

76% of resumes will be ignored when the email address is unprofessional.

The answers to their questions help them decide when to hire and they also lead directly into creating a list of skills the new hire needs to possess. It’s important for you to know that comparing this list of competencies with resumes as they come in will eliminate 80% to 90% of applicants. Here’s what that means for you: the degree to which your resume reflects the skills they’re looking for will determine whether your application goes in the maybe pile or the no-thank-you pile. Continue reading →

New Report: How to Attract the Best Candidates and Job Seekers for Your Job

FG-Employer-Report-12What is the most important factor for candidates when choosing a job? And how are the best employers attracting more candidates?

These are just two of the many questions we’ve answered in a new FreshGigs.ca report titled “12 Ways Employers Can Attract More Qualified Candidates“

The data in this report comes from a survey of over 12,000 Canadian professionals in the Marketing, Advertising and Design fields.

We’ve already shared some of the highlights from this report on the blog here: Most Important Factors When Applying for a Job and Job Seekers More Senior Than Most Think

The full report not only reveals important data and its implications on hiring for employers, it also includes 12 specific recommendations of what employers can do to attract more candidates for their jobs.

The report is available here: 12 Ways Employers Can Attract More Qualifed Candidates Report

Information Architect: Job Description

Job-Descriptions-Info-Architect

An information Architect provides positive user experience by planning and designing the information structure for websites and web applications. This position focuses on the target audience, the technologies that are used to create the sites and the actual information on the site. An Information Architect will organize information and design strategies using data from usability testing on how users interact with a company’s communications systems.

They also must be able to coordinate with Web Producers and creative and production departments to implement their strategies.

Information Architects must be able to translate user behavior into media structure, craft interactive experiences, produce workflow diagrams and other production materials, as well as organize information into site maps, to name few job duties. They also must be able to coordinate with Web Producers and creative and production departments to implement their strategies. An understanding of web production software, such as Visio, Dreamweaver, Office and Photoshop is required.

A degree in information technology, MIS or Engineering is generally preferred for the Information Architect position. A strong portfolio is also considered beneficial.

 

Ready to hire an Information Architect? Post a job with Canada’s top marketing and creative job board now.

Looking for a job in Information? Check out our listings.

Marketing Manager: Job Description

Job-Descriptions-Marketing-Mngr

A Marketing Manager develops and implements the strategic marketing plans for an organization. He or she is in charge of generating growth in company’s sales by targeting the right customer base with a variety of marketing techniques. This includes planning, executing marketing campaigns, recommending appropriate sales and marketing channels and guiding the research and analysis of market data.

A Marketing Manager may also be responsible for hiring and training marketing and sales team, as well as supervising various job duties.

This position is in charge of creating a market for the specific product /service that the company provides through collaboration with other departments, such as public relations, customer services, etc. In addition, a marketing manager will design and conduct market research studies, as well perform data analytics on a study or campaign. A Marketing Manager may also be responsible for hiring and training marketing and sales team, as well as supervising various job duties.

In general, the Marketing Manager position requires a degree in marketing or a related field and at least seven years of experience. Marketing Managers may start their careers as buyers, sales representatives or public relations specialists and move into the position after obtaining an advanced degree.

Canadian Creative & Marketing Jobs This Week Sept 6th, 2013

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Intermediate Art Directors and Copywriters with Elvis Communications
Vancouver, BC

Strategic Planner with Dare Advertising
Vancouver, BC

Senior Marketing Planner with Ontario Public Service
Toronto, ON

Senior Web Master with Chartwell Retirement Residences
Mississauga, ON

Marketing Assistant with Burdifilek
Toronto, ON

Creative Manager, Web Designer with Clearly Contacts
Vancouver, BC

Creative Designer with Acro Media Inc.
Kelowna, BC

Client Services Coordinator with Quintaro
Calgary, AB

You are Your Brand: Building a Brand from the Ground Up

Brand-Building-Blocks

Whether you are a recent graduate, a seasoned professional, or starting your own business, building your brand is essential. But where do you start? It’s a valid question – establishing yourself can feel overwhelming. Chris Perreira Jardine, in the blog Brand Yourself Today for a Brighter Career, says it best: build a consistent brand (and your career) like you would a house.

Attend events, hand out professional business cards, follow up on opportunities, ask for advice. And don’t forget about your online appearance.

Since most of us  aren’t construction experts, let’s go through it step by step.

First, construct a frame. Your frame is the basis which the rest of your career is built. What does that mean to you? It means that you need to uncover your passions and become an expert in your chosen field, closely following the industry and its trends. And don’t be afraid to  take some risks … and fail. As founder of Honda Motor Co., Ltd., Soichiro Honda, said, “Success represents the 1% of your work which results from the 99% that is called failure.”

With a sturdy frame in place, fill your interior. Jardine recommends reading. A lot. Read books that are in your field and, as importantly, those that aren’t. You never know where you will find inspiration. If you don’t know where to start your literary adventure, try these suggestions. Continue reading →

Web Developer: Job Description

What-is-a-web-developer

Web developers use Internet technologies to create websites. A developer has to have knowledge in a variety of computer languages and applications, including HTML, XML, Java, C++, C#, Perl, VBScript, PHP, JavaScript, DOM, CSS, Visual Basic .NET, Photoshop, Flash, Dreamweaver, Paint Shop Pro, etc.

As the Internet is constantly changing, Web Developers should have a strong knowledge of new technologies and be motivated to learn technology that is influencing web design.

As the Internet is constantly changing, Web Developers should have a strong knowledge of new technologies and be motivated to learn technology that is influencing web design.

For the Web Develop position, the amount of formal education varies with the amount of programming the position requires. Technically advanced positions will require a degree in computer science or a related field. However, a demonstrated knowledge of web development, a strong portfolio and experience can be as important as formal education.

 

Ready to hire a Web Developer? Post a job with Canada’s top marketing and creative job board now.

Looking for a job in Web Development? Check out our listings.