Marketing & Creative Jobs in Canada Blog - Part 30

FreshGigs.ca Wins “Best Website Design of 2015” at the Canadian Internet Marketing Awards

Well folks our whole team is very honored, humbled and happy to share with you and announce that the FreshGigs.ca website has won the “Best Website Design of 2015” at the Canadian Internet Marketing Conference that was just held in Squamish, BC yesterday.

Best-Canadian-Website-2015

The conference was a two day event jam packed with great speaker presentations, panel sessions, good food, social events, smart attendees and much more.

Michael and Sam Zipursky, cousins and co-founders of FreshGigs.ca went up to the event for a panel discussion that Michael was featured in and to their surprise they found out that the FreshGigs.ca website and team had won the award the evening before.

Zipursky-Cousins-Award

We wanted to share this news with you, the FreshGigs.ca community first and thank you all for the continued support you’ve given our whole team. We’re 100% Canadian and our goal is to keep pushing hard to serve you up the best creative job opportunities and creative content to help you on your career and business path.

So from the bottom of our hearts thank you from the FreshGigs.ca family of Michael, Sam, Vincent, Neil, Lori, and Money!

Humble Beginnings: The Early Lives of Billionaires [Infographic]

First Jobs of Billionaires - A FreshGigs Infographic

Where did today’s richest and most influential people get started? In some cases, it was the common path of flipping burgers behind the grill at a McDonalds. In other cases, like Charles Schwab, who picked walnuts and sold them at the local market, the entrepreneurial spirit could be spotted at an early age. But there’s one thing that could be said for everyone on this list: nothing was given, everything was earned.

View the infographic below, and be sure to click on it to view a bigger size.

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The Key to Unlocking Your Creativity: Pen and Paper

FreshGigs - Pen and Paper

Although I spend most of my time working and writing online, I still stick to a fairly simple method to organize my thoughts and ideas: pen and paper. It’s probably no surprise that I haven’t made the switch to eBooks from paperback.

After trying tools in conjunction with the pen and paper method, such as mobile apps or online project management tools, I’ve found that pen and paper is the best option for my creativity and productivity. That’s not to say everyone’s the same way, or that technology is restrictive, but if you’ve been looking for a way to improve your creativity—or even to simplify your life—going back to the trusty pen and paper is a start.

The act of turning to pen and paper is a small break from workplace hyperactivity. It’s a way to slow down, gather your thoughts, and just write—even if it’s a simple checklist.

Here are a few reasons why pen and paper is the best tool for creativity, organization, and productivity:

Paper Gives You More Room to Be Creative

Think of your pen as a paintbrush and the paper as a canvas. When you start writing things down on paper, you’ll be more inclined to keep your thoughts flowing: breaking down ideas, writing down comments that pop in your mind, not worrying about restrictions or potential barriers. You’ll be tempted to fill up as much blank space as possible.

Paper isn’t as intimidating as a blank word document, and it feels much more personal. You’ll be crossing things out, circling, underlining, and more, and when you’re done, you’ll be able to look back and flip through the pages that have documented your process.

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The 9 to 5: Dmytro Marushkevych, Director of Analytics & Optimization at Rosetta

The 9 to 5: Dmytro Marushkevych of Rosetta

Welcome to The 9 To 5, our ongoing series where we highlight and interview creative professionals doing great things. Today’s profile is on Dmytro Marushkevych, Director of Analytics & Optimization at Rosetta.

1. How did you end up focusing specifically on the data aspect of marketing as a career path?

I have graduated college with an MSc in Theoretical Physics. Have not worked a single day as a physicist as I have quickly realized that there is really no middle ground in Physics: you either are a brilliant scientist (think Steven Hawking) or teach kids. I did not have the brilliance of Stephen Hawking, or even Sheldon Cooper from “The Big Bang Theory”, and dreaded teaching. I have ended up going into product marketing in Telecom, where knowledge of Math coupled with the way Physics teaches one to think proved to be very useful.

Data does not lie. Interpretations do. The most common mistake is looking at the data without understanding the context, and the business need.

Working in the product marketing, I have always wanted to find out how successful are my campaigns in driving conversions, how I can make my communications more relevant and how I can improve the campaign performance. Well, there was no one who could help me answer these questions, so I got access to the data warehouse, remembered statistics and learned SQL. This is how my career in analytics begun, and I never looked back.

 

2. How in-depth can your data and analytics at Rosetta go in helping you understand who customers are and what customers do?

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The Art of Marketing Conference – Vancouver

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Canada’s top marketing event returns to Vancouver – April 15th, 2015.


Neil here! We’ve teamed up with The Art of Marketing, Canada’s #1 Marketing and Innovation Conference, to offer the FreshGigs community an exclusive offer on ticket pricing. Check the details below and register here to take advantage of our special offer!

April 15th, 2015
8:30AM – 5:00PM

Vancouver Convention Centre
East Building – Ballroom ABC
999 Canada Place
Vancouver, BC V6C 3C1
Register Now

The Art of Marketing Conference, presented by Microsoft, brings world-renowned marketing leaders and bestselling authors for a full day of cutting edge thinking and real world experience on today’s most critical marketing strategies.

Connect with over 1,500 of Vancouver’s most notable professionals and gain insights from:

  • Chip Heath – New York Times Bestselling Author of Made to Stick, Switch & Decisive & Professor at Stanford Graduate School of Business.
  • Martin Lindstrom – New York Times Bestselling Author of Buyology, Brandsense, Brandwashed & Recipient of TIME Magazine’s “World’s 100 Most Influential People”.
  • Robert Cialdini – New York Times Bestselling Author of Influence: The Psychology of Persuasion.
  • Jackie Huba – Customer Loyalty Expert & Bestselling Author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics.
  • Nir Eyal – Bestselling Author of Hooked: How to Build Habit-Forming Products & Inc. Magazine’s “Top 10 Marketing Books of 2014”.

Take advantage of our preferred member rate, use promo-code “FG32” and save up to $100 when registering! Click here to view Event Brochure.

> Click here to register <

Free Ticket Give Away To Canadian Internet Marketing Conference

CMC-Free-Ticket

As many of you readers and community members may already know the Canadian Internet Marketing Conference (Info at: DigitalBuzz.ca) is just around the corner.

This event is taking place on the weekend of March 28th and 29th up in Squamish, BC. It’s going to be 2 days jam packed with networking, events, and a seriously amazing kick ass line up of speakers and experts will be presenting there.

Free Ticket Give Away ($500 Value):

Here at FreshGigs.ca we’re sponsoring this event and we’d like to give away one free event ticket to one our community members, yes that’s you folks!

All you have to do to enter is the following:

We’ll announce a winner by the middle of next week, good luck!

 

The 9 to 5: Navin Vaswani, Editor at theScore

Navin Vaswani, Editor at theScore

Welcome to The 9 To 5, our ongoing series where we highlight and interview creative professionals doing great things. Today’s profile is on Navin Vaswani, Editor at theScore.

1. When did you first know you wanted to become an editor?

I don’t think I ever planned on being an editor. It’s the path my career has taken me on, after journalism school, television production, online production, and work as a news editor. My goal in the past couple of years has been to be on the right side of a drowning industry. News has gone mobile, and theScore understands that and has created a personalized and customized product that caters exclusively to mobile. That I happen to be an editor at the company is mostly how things have shaken out, and I’m happy with the results. I’m not good at a lot of things, but I can edit, and I have a chance to influence young writers, many fresh out of school, so it’s been a fun transition. 

Nothing makes a person a better writer and editor than reading, and not enough writers and editors do it.

2. What’s on your typical “to-do” list for a day at the office?

My typical day at work involves supervising the entire news desk, making sure news is being covered by our editors in a timely manner, and making sure all of our push alerts – we send probably a hundred or more each day – are spelled and formatted correctly. So across all sports, essentially all content on the app. I work in 10-hour shifts so the days are long, and there’s far too much sitting (my dream is to have a standing desk) but the news cycle is 24/7, so there’s often little time to breathe. Other mobile apps offer similar services as theScore, but we are always ahead of the competition with respect to speed. Our mobile newsroom runs incredibly efficiently, and that’s a testament to our news editors and the systems we’ve implemented. It’s been amazing to watch the team develop over the past two years. I’m proud of what we do every single day – the amount of mobile content we create and the timeliness with which we push it out to the world. 

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Getting the Follow up Right

Getting the Follow up Right - FreshGigs

You’ve had an interview for a role you are interested in, what do you do next to try and secure an offer? There is no question that you follow-up but how do you do it so that you break through all the noise that crosses your future bosses desk?

Try and make a personal connection and make sure your response isn’t canned.

Nick Cicero of Klout shares 3 Tips to Master the Art of the Follow up:

Timing

You want to send the first follow up within a couple days. While I agree with Nick on the timing, he refers to this contact as an email, which I believe, should be a written note. If you don’t hear anything within a week you should follow up with an email. Remember there is a fine balance between following up and becoming a pest.

If your first two contacts go unanswered it is probably best to give it more time before you reach out again. It is possible that things have been delayed and the lack of contact is not related to your candidacy.

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The Weekly Recap: Hand-Picked Articles for the Week of March 8–14

The Weekly Recap: Hand-Picked Articles for the Week of March 8–14

Welcome to The FreshGigs Weekly Recap. We know how busy you are, so every week we’ll help you get caught up on some of the best career related stories from around the web. Weekend reading from last week that you can apply for the week ahead.

Combatting the Holy Grail Syndrome: What I Wish I Knew Before Starting a Business (HubSpot)

Peter Sena describes the Holy Grail Syndrome as, “a condition that causes a business owner to set out on futile quests to mine a single solution to his or her troubles.” In simple terms, it’s when an entrepreneur assumes that there’s a holy grail to solve any and all business programs—an assumption that Peter himself made as a small business owner. In his latest post for HubSpot, Peter examines the Holy Grail Syndrome in-depth, and discusses five things he wished he knew sooner about being an entrepreneur. Read the article here.

Calling some choices “strategy” and some “execution” is a fruitless distinction.

Article Snippet: If you can avoid the pitfalls of the dreaded Holy Grail Syndrome, them maybe — just maybe — you won’t be on the wrong side of the startup statistics. Know your goals, break them down, and focus on why you started your business in the first place. It’s important for each of us to remember that — try as we might! — we simply cannot do it all. Accept that, and you just might find your potential for success as a founder double overnight.

3 Steps For Bridging “The Confidence Gap” (99u)

Having confidence vs. being less sure of your talents and abilities is the “make or break” difference maker for the majority of career-related endeavors: confidence before heading to an interview, confidence when giving a presentation, confidence when speaking to your manager, and more. But… the simple act of building confidence is hard. Meg Duffy explores a few ways to get around this with 3 simple steps for building and sustaining high levels of confidence in her latest article for 99u.

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