A Media Coordinator’s main role is to promote a company’s or client’s products or services by coordinating the purchase of print space, broadcast time and Internet exposure. In this position, data, research and statistics are analyzed to evaluate cost-efficient and effective campaigns.
They work with an overall marketing team to determine the objectives, the audience and the best possible strategy for the budget.
Media Coordinators must follow current market trends and understand consumer patterns. They work with an overall marketing team to determine the objectives, the audience and the best possible strategy for the budget.
A degree in marketing or advertising with at least two years of related experience is usually a requirement for entry-level Media Coordinator positions.