A Marketing Director oversees a company’s marketing strategy, including policies, goals and initiatives. This position is tasked with conducting marketing research and developing marketing plans for specific products or services in a company. A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly. Depending on the company, he or she can be responsible for everything from analyzing markets to implementing sales strategies.
Marketing Directors should have a strong understand of statistics and math, as well as the principles of marketing and sales.
Marketing Directors should have a strong understand of statistics and math, as well as the principles of marketing and sales. As they will oversee projects, they should have strong people skills to be able to lead and direct the work of those under them. They generally report to top management.
Most Marketing Directors have an advanced degree in business. At the minimum, they should have a degree in marketing and at least 10 years’ experience in the field. Marketing Directors might start their careers in advertising, product management or sales.