The Definitive Guide

What does a creative account director do? And how does that compare to an art director? What about a marketing manager? And how about a user experience designer vs. a web designer? We receive questions like this all the time. That’s why we’ve created the “Marketing & Creative Job Descriptions: Definitive Guide.” Below you’ll find detailed job descriptions for a wide range of positions in the marketing, advertising, communications and design industries.

Senior Graphic Designer: The senior graphic designer is responsible for conceptualization and implementation of design of solutions that meet marketing strategies from concept to completion. Senior Graphic Designer Job Description »
Intermediate Graphic Designer: Intermediate Graphic Designers fall between the junior and senior designers and usually already have a professional portfolio. Intermediate Graphic Designer Job Description »
Junior Graphic Designer: Junior Graphic Designers are often young students fresh out of college or who are finishing up their degree and are employed through an internship. Junior Graphic Designer Job Description »
Motion Graphics Designer: A Motion Graphics Designer creates complex graphics, animation and live video content for a diverse array of media, including smartphones, handheld electronic devices, the web and television, among others. Motion Graphic Designer Job Description »
Creative Director: A Creative Director, also referred to as a Design Director, is the creative head of a design firm, design department or ad agency. Creative Director Job Description »
Art Director: An Art Director establishes the conceptual themes and style direction for all staff on a project, such as advertising, product packaging, print media, movies and more. Art Director Job Description »
Digital Strategist: A Digital Strategist is responsible for successfully planning, analyzing, recommending and implementing multi-channel marketing strategies to meet marketing goals. Digital Strategist Job Description »
Copywriter: A Copywriter is tasked with producing the written content that is combined with visual elements in promotional material. Copywriter Job Description »
Technical Writer: Technical Writers put technical information into easy-to-understand language. They often take high-level research, complex data or a company’s internal information and put it into terms that a layman can use. Technical Writer Job Description »
Brand Manager: Brand Managers are tasked with the success of brands or products. They overall plan, develop and direct marketing efforts to increase the value and performance of a specific brand, service or product. Brand Manager Job Description »
Brand Strategist: A Brand Strategist often works under the Brand Manager or marketing team to ensure a consistent and effective brand message. Brand Strategist Job Description »
Account Director: An Account Director ensures that campaigns are on time, within budget and achieve the strategic brand objectives. Account Director Job Description »
Account Coordinator: Under the supervision of an Account Manager, the Account Coordinator provides overall day-to-day customer service and support to ensure the effective execution of customer objectives in marketing and advertising campaigns. Account Coordinator Job Description »
Media Buyer/Planner: A Media Buyer/Planner identifies the best mix of media channels to deliver effective marketing or advertising messages to the targeted audience. Media Buyer/Planner Job Description »
Content Editor: Content Editors are responsible for all aspects of content, which includes development, design, production, presentation, evaluation and analysis, to name a few. Content Editor Job Description »
Media Coordinator: A Media Coordinator’s main role is to promote a company’s or client’s products or services by coordinating the purchase of print space, broadcast time and Internet exposure. Media Coordinator Job Description »
Communications Specialist: A Communication Specialist is an integral part of creating and delivering information, both inside and outside of a company. Communications Specialist Job Description »
Web Designer: A Web Designer develops and creates the look, layout and features of websites and associated applications. Web Designer Job Description »
SEO Specialist: A Search Engine Optimization (SEO) Specialist’s main role is to analyze, review and implement changes to websites so they are optimized for search engines. SEO Specialist Job Description »
SEM Specialist: A Search Engine Marketing (SEM) Specialist develops marketing campaigns around keywords that will drive traffic to a website and convert them to customers. SEM Specialist Job Description »
Web Developer: Web developers use Internet technologies to create websites. A developer has to have knowledge in a variety of computer languages and applications, including HTML, XML, Java, C++, C#, Perl, VBScript, PHP, JavaScript, DOM, CSS, Visual Basic .NET, Photoshop, Flash, Dreamweaver, Paint Shop Pro, etc. Web Developer Job Description »
User Experience/Interface Designer: User Experience/Interface Designers are responsible for designing websites and other applications with user-centered design principles. User Experience Interface Designer Job Description »
Information Architect: An information Architect provides positive user experience by planning and designing the information structure for websites and web applications. Information Architecture Job Description »
Marketing Director: A Marketing Manager develops and implements the strategic marketing plans for an organization. He or she is in charge of generating growth in company’s sales by targeting the right customer base with a variety of marketing techniques. Marketing Director Job Description »
Marketing Coordinator: Marketing Coordinators are tasked to look after virtually every aspect of marketing work. They will work collaboratively with other marketing teams and guide them to achieve targets and customer satisfaction. Marketing Coordinator Job Description »
Marketing Assistant: A Marketing assistant supports the work of Marketing Managers on sales strategies and/or marketing campaigns within an organization. Marketing Assistant Job Description »
Community or Social Media Manager: A Community or Social Media Manager is responsible for the day-to-day management and development of editorial content on social media platforms. Community Social Media Manager Job Description »
CRM Manager: The CRM (Customer Relationship Manager) will plan, execute and follow up on customer retention campaigns through a variety of media, including text, mail, email and telemarketing. CRM Manager Job Description »