A Community or Social Media Manager is responsible for the day-to-day management and development of editorial content on social media platforms. This includes positioning a brand through tweets, posts and discussions on the social media sites. It also includes passive monitoring of related discussions on social media sites, as well direct customer interaction on these sites.
In addition, he or she must be a have strong people skills, communication skills and must have an enthusiasm for the brand they are promoting…
A Community or Social Media Manager is embedded in social media communities and has a strong handle on various tools and interfaces. In addition, he or she must be a have strong people skills, communication skills and must have an enthusiasm for the brand they are promoting, as they are responsible for driving consumer engagement in social networks. The Community Manager must be able to engage with customers and influencers with personality and patience.
This position generally requires a degree in journalism or a related field. In addition, two to three years of experience in journalism, communications or social media is desired in addition to education.