Did you know that social media is now ahead of search engines in terms of video referrals and discovering new content? YouTube combined with other platforms like Twitter and Facebook can be a winning combination for getting yourself and your company more exposure online.
To create your YouTube videos in the first place, you can either hire a video production company, shoot your own videos, or hire “YouTubers” who have already built an audience for themselves and incorporate your brand into their videos with product placement. Many large and small companies have been doing this and seeing a lot of success in getting their brands seen by more people.
Then, if you don’t already have one, a Facebook Page for your business is a great way to promote those videos outside of YouTube. Post them there so people who predominantly use Facebook see them either directly on your Page or in their newsfeed. They’re more likely to take the time to actually view your content and share it since they’ve already indicated they “Like” you. The commenting and “liking” options that appear under the video encourage more engagement, and the more people who interact with your videos there, the higher up they’ll show in the newsfeeds.
And finally a Twitter account of course isn’t just for announcing what kind of sandwich you’re eating, or trying to get Justin Bieber’s attention. You can use your Twitter account to tweet out the link to a new video when it goes up. You can also monitor other people’s tweets and when they mention something to do with your company and give them a link to check out your video. It’s also a great way to “remind” people about your video since a few minutes after a tweet goes out, it’s typically not going to be read again.
You need to build a following on social media and one of the best ways to do that is by sharing good content. People like to watch videos online so create a YouTube strategy, implement it, and use tools like Twitter and Facebook to promote the videos. There are different audiences on all three sites, so by cross-linking between them, you’ll be able to reach even more people and get a lot more exposure!
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Josh Rimer is a YouTube Partner and Internet Marketer. Get daily tips and tricks on his YouTube Marketing blog where you can also download his free eBook on ways to get more views on YouTube.