Author Archives: Michael Zipursky

IIMA Partnership and Fusion Conference

First off we are happy to announce that FreshGigs.ca has a new job listings partner – the International Internet Marketing Association. A big welcome to the IIMA!

Next, if you’re in the digital marketing industry (aren’t we all in some way these days) then you really should check out the upcoming IIMA Fusion Conference 2011.

The full day event is on May 6th at the Mariott Renaissance Hotel in Vancouver.

Here is some info on the conference from the IIMA:

Attendees will gather thought provoking ideas and critical strategic guidance on how the fusion of search, social and mobile will transform the way they look at marketing practices and their business in 2011 & beyond.

The conference has a great lineup (see below) and there are only 76 spots remaining as I write this. Get full details on the IIMA website here.

FreshGigs.ca and OneDegree.ca Partnership

Michael Zipursky

Today we are very happy to announce that FreshGigs.ca has partnered with OneDegree.ca, one of Canada’s leading marketing and business blogs run by Peter Mosley.

Through this partnership we’ll be able to deliver the freshest marketing and creative jobs
to more professionals throughout Canada.

And for companies posting jobs you’ll now enjoy even greater distribution as your job will also be posted on the OneDegree.ca site (read by many of the top marketers and creative thinkers across the country).

We’re excited to be working with Peter and the rest of the OneDegree.ca team. Welcome!

How to Write an Employment Ad

Michael Zipursky

Business owner Tom met with me recently to discuss methods of improving his manufacturing company’s brand and marketing power.

In reviewing the marketing materials, his woeful employment ads were the first thing I noticed.

“If your business wants to attract the best talent, why are you using such poor employment ads?” I said.

Unfortunately, the approach Tom’s company was taking isn’t unusual.

We’ve all heard that PEOPLE are a company’s best asset. It’s a statement that’s been made time and again and is the topic of countless books.

Yet there are still a shocking number of businesses that either do not put enough effort into the writing of their employment ads or do not have the understanding or expertise required to create a clear, concise message that will attract top talent.

Here are 5 tips to help you write more effective employment ads, also known as job postings when using an online job board, to guide you in the right direction and attract better talent:

It’s Not About ‘We’; It’s About You
Too many companies make their job postings about their company. Your posting needs to be written for the ideal person you want to hire and work with. The classic mistake is writing “we” throughout the posting when you should be writing “you”. Every step you take to centre your text to appeal to your audience will help your message become more relevant and effective. Continue reading →