On October 21, 2013, The Art Of Small Business is bringing 7 leading minds in small business together under one roof. Join over 1,200 business owners and entrepreneurs for this special day. For full details on the event and to register right away visit: Art Of Small Business Registration

Ticket Giveaway

FreshGigs.ca has also arranged for one complimentary ticket to the event which we are giving away. For a chance to win this ticket, simply send us a tweet and tell us why you want to attend the event. On September 30th we’ll announce the winner. Click here to tweet and be entered to win the ticket Congratulations to Shannon @starhare on winning the ticket!

Speakers

UPDATE: Brett Wilson of Dragon’s Den fame has just been added to the Speakers list!

Venue and Details

October 21, 2013
8:45am – 5:00pm
Metro Toronto Convention Centre
Art Of Small Business Registration

New Report: How to Attract the Best Candidates and Job Seekers for Your Job

Michael Zipursky

What is the most important factor for candidates when choosing a job? And how are the best employers attracting more candidates?

These are just two of the many questions we’ve answered in a new FreshGigs.ca report titled “12 Ways Employers Can Attract More Qualified Candidates“

The data in this report comes from a survey of over 12,000 Canadian professionals in the Marketing, Advertising and Design fields.

We’ve already shared some of the highlights from this report on the blog here: Most Important Factors When Applying for a Job and Job Seekers More Senior Than Most Think

The full report not only reveals important data and its implications on hiring for employers, it also includes 12 specific recommendations of what employers can do to attract more candidates for their jobs.

The report is available here: 12 Ways Employers Can Attract More Qualifed Candidates Report

Majority on Jobsite Are Employed

Michael Zipursky

In almost every conversation I have with professionals I ask them the same question.

The question is, “do you have a job?”

Over 40% of those that currently have a job responded by saying they are “looking for a job.”

If they do I like to learn more about what they’re doing and enjoying about it. If they don’t it’s good to know in case I can direct them to a job opportunity that would be a good fit.

You may have heard that “only unemployed people use jobsites.” That statement couldn’t be further from the truth.

In fact, in our FreshGigs.ca survey of professionals we found that 58% of professionals on the site currently have a job. Making them the majority.

This result is further supported by the fact that over 40% of those that currently have a job responded by saying they are “looking for a job.”

Myth busted: Employed professionals make use of a jobsite when it’s the right fit for them.

The study also revealed the most important factors for job seekers when applying for a job.

Get the complete study and recommendations for employers to attract more qualified candidates here.

Most Important Factors When Applying for a Job

Michael Zipursky

Here’s another chart from the FreshGigs.ca survey of marketing, communications and creative professionals in Canada.

This chart answers the question: “What is the most important factor to you when deciding to apply for a job?”

We then asked that same question again, this time, adding “…the second most important factor…”

The results show that Type of Work is the clear winner. 42% of people said it was their most important factor in deciding when to apply for a job.

Next let’s look at Culture which was the second most popular choice for the first question with 21% and 18% of people said it was their number two most important factor.

While only 16% of people said that Salary was their most important factor, on the second question that shot up to 34%. This puts Salary in 2nd place overall after Type of work, with Culture coming in 3rd overall.

Rounding out the remaining responses was Location, Flexible Schedule, Potential Promotion and finally Benefits.

We also have a post that shows the percentage of professionals using FreshGigs.ca that currently have a job or don’t have a job.

Get the complete study and recommendations for employers to attract more qualified candidates here.

Why Arianna Huffington Is Coming To Vancouver

Michael Zipursky

On Tuesday September 17th, 2013 the Art of Marketing is landing in Vancouver. If you’re not familiar with this conference, The Art Of, brings together leaders and industry experts from across the globe. And we have a special discount for you below.

Learn more about the event here:

Speakers

The speaker lineup for this year’s event in Vancouver includes Arianna Huffington, Scooter Braun, Jonah Berger, Eric Ryan, Tom Fishburne, John Gerzema.

Registration & Discount

FreshGigs.ca has arranged for up to $100 off your ticket. For all the details and to register visit: Art of Vancouver Registration

Job Seekers More Senior Than Most Think

Michael Zipursky

There’s a myth out there that only a certain type of job seeker uses a jobsite for their next career search. The data shows this couldn’t be further from the truth.

Many recruiters will tell you that senior level professionals don’t use jobsites. Leaving this landscape open exclusively to entry- and mid-level job seekers.

Myth busted: You can reach all levels of professionals when you’re looking in the right place.

However, that’s not what we’re seeing at FreshGigs.ca.

In a recent FreshGigs.ca survey of over 10,000 professionals across Canada we found a very different result.

45% of respondents said they had 10 years or more of experience in their area of expertise. With another 18% having 6-8 years. 13% have 4-5 years, and 23% have 1-3 years experience.

Myth busted: You can reach all levels of professionals when you’re looking in the right place.

Graphic Designer Salary By Province [Infographic]

Michael Zipursky

Here is a breakdown of graphic designer salaries on average across Canada. Embed this infographic: Copy the code in the box below and paste it into your own website

<a href="https://www.freshgigs.ca/blog/graphic-designer-salary-by-province-infographic/"><img title="Graphic Designer Salary Infographic" alt="Graphic Designer Salary Infographic" src="https://www.freshgigs.ca/blog/wp-content/uploads/2013/04/Salary_graphic_Canada_IG_FINAL_II-425x1024.jpg"></a>
<a href="https://www.freshgigs.ca/">Infographic brought to you by FreshGigs.ca</a>

BCAMA Vision Marketing Conference 2013 Coming In 3 Parts

Michael Zipursky

The BCAMA is holding their annual Vision Conference and this year it looks like they’ve put together another great lineup. During this conference you will “hear from some of North America’s top marketing leaders about building innovative campaigns that will elevate your brand in order to make you stand out.”

Speaker List

Doug Stephens, Retail & Consumer Futurist, Founder of Retail Prophet
Lyn Heward, Director of Creation, Cirque du Soleil
Ryan Holiday, Author & Director of Marketing, American Apparel
Tamara Mendelsohn, VP of Marketing, Eventbrite

Continue reading →

Marketing & Advertising Manager Salaries: Infographic

Michael Zipursky

How much do marketing and advertising managers make? We’ve gathered salary data to answer this question. The below infographic shows a breakdown by province of the low, medium, and high salary levels. How does your province compare?

Infographic: Salaries of Marketing & Advertising Managers – Click to Tweet

Marketing and Advertising Manager Salary Graphic

Click the infographic to enlarge

Embed this infographic: Copy the code in the box below and paste it into your own website

<a href="https://www.freshgigs.ca/blog/marketing-advertising-manager-salaries-infographic/"><img title="Marketing & Advertising Manager Salaries: Infographic" alt="Marketing & Advertising Manager Salaries: Infographic" src="https://www.freshgigs.ca/blog/wp-content/uploads/2013/03/130219-Salary_Marketing_Canada_IG_BLUE-425x1024.png"></a>
<a href="https://www.freshgigs.ca/">Infographic brought to you by FreshGigs.ca</a>